Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches nearly 200 million unduplicated American consumers every month, including 85 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com.
Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
The Coordinator, Content Strategy for the Foundry will join an agile and fast-paced cross-departmental team that conceives and manages native campaigns for a wide range of advertisers across all of Meredith’s brands. Reporting to the Executive Director of Content, the Coordinator of Content Strategy will play a crucial role in ideating, activating, and tracking compelling content.
Assist with incoming RFPs and new business opportunities with regard to native content proposals.
Track internal deadlines both pre-sale and post-sale.
Assist with the deployment of post-sale activated concepts across platforms.
Interact with internal teams and clients for updates on campaign performance as well as opportunities.
Help to conceive unique, original, best-in-class native content campaigns that align with Meredith’s diverse audiences and the advertiser’s goals.
Knowledgeable: You have a Bachelor’s degree with 1-2 years of experience in a publishing or agency environment. One or more years of experience in content marketing is strongly preferred. Experience in the Food, Spirits, & Travel space is a plus. You understand the broader digital editorial landscape and maintain high standards and a sharp eye for detail.
Collaborative: You have a demonstrated ability to work across departments and with both internal and external stakeholders. You enjoy partnering with others and possess strong project management skills. You’re driven by tight deadlines and motivated by creating custom content that contributes to a high client retention rate.
Balanced: Others describe you as enthusiastic, energetic and focused. You approach projects both strategically and creatively to create the best content solution for your brand in a fast-paced, deadline-driven environment.
Organized: You live by prioritization and organization. You’re a born multitasker who loves to take on a good challenge; especially on a tight deadline. You see the big picture, but your attention to detail and creative flair make you an invaluable asset to any team.