Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year and the FOOD & WINE Classic in Aspen.
Time Inc. Audio seeks a dynamic, passionate Audio Audience Development lead to create an audience development strategy for all of Time Inc.’s audio products including podcasts and voice-activated devices. The ideal candidate will bring hands-on experience building an audience on digital platforms and working with talent. This person will work at the direction of the Executive Director of Video Strategy to grow audiences for Time Inc. audio products.
Set an audience strategy with key audio executives to grow the audience of Time Inc.’s audio products (podcasts and voice-activated devices) and execute on strategy to reach goals
Talent management – coordinate guests to co-promote episodes they appear in, and coordinate getting Time Inc. hosts on other podcasts
Engage in content swaps with other audio content creators to promote content
Work with partners like Apple, Spotify and more to get promotion space on key platforms (in partnership with BD teams as needed)
Keep track of and communicate performance against key audience goals to edit leads and executive stakeholders (Downloads, Listens, etc.)
Analyze and create regular reporting on key audio analytics using platforms such as Art19 and Google Analytics - sending regular emails suggesting insights driven content strategies
Work with business development and data and analytics teams to manage relationships and analytics of audio distribution partners
Work with product teams to optimize layout on sites for audio distribution