Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year and the FOOD & WINE Classic in Aspen.
The MNI Digital – Programmatic Manager is ultimately responsible for pricing, yield management and analytical/quantitative analysis across programmatic campaigns. This position will work closely with all Digital teams (Planning, Ops, and Account Management) to plan and trouble shoot launch of campaign as well as enhance performance optimization of client campaigns, utilizing technology platform in an RTB environment.
Develop actionable insights and make recommendations which will be communicated to clients and internal teams
Identifying and reporting issues with the data/inventory
Responsible for pricing, yield management and analytical guidance and develops quantitative analysis, ad hoc reports, models, to support decision making
Combine data analysis and client feedback to execute and optimize advertising campaigns based on client objectives
Successfully tests and integrates new pricing and inventory segmentation models into improved operational processes
Consistent knowledge sharing and training on yield and pricing strategies across all MNI Digital functions
2-4 years’ experience in yield operations at software technology or adtech/programmatic platform company
High level knowledge of ad server technology, user-level data, media attribution, and general digital media tracking/data landscape
Exceptional quantitative and analytical skills to become a subject matter expert on the topics of Programmatic Strategy & Media Optimization