THIS IS US

TIER Mobility is Europe's leading shared micro-mobility provider, with a mission to Change Mobility for Good. By providing people e-scooters, e-bikes, e-mopeds and other sustainable modes of transport, TIER helps cities to reduce their dependence on cars and move towards a zero-emission future. Founded in 2018, TIER employs more than 1,000 people and operates in 150+ cities across 16 countries in Europe and the Middle East.

With a $2 billion valuation, TIER has raised a total of $660 million in equity and debt funding to date, backed by prestigious investors like SoftBank Vision Fund 2, Mubadala Capital, Northzone, and Goodwater Capital.

TIER is at the forefront of the sustainable transport revolution in one of the fastest growing industries. We’d love for you to join the ride.

Permanent employee, Full-time

THE ROLE AND YOUR IMPACT AT TIER

MAIN PURPOSE OF JOB

Drive Brand expression through consumer touch points throughout the journey but leading on the creation of central campaigns at key moments in the annual timeline. Manage creative development, market communication and cross functional integrated planning to ultimately make TIER the obvious choice for our target consumer. Lead the marketing team in the planning, development and creation of integrated marketing calendar and campaigns across all markets with the support of the Marketing Operations Coordinator.

This role is responsible for ensuring the consumer voice is considered in our plans and that we strike a healthy balance through brand awareness and acquisition. Central collaborator to multiple departments, taking the strategy communicated by management and driving it home in our external communications.

KEY RESPONSIBILITIES:

  • Aligned to the overall brand and marketing priorities, lead the development of marketing campaigns with a focus on achieving high consumer impact.
  • Together with Brand Agency, drive creative concept development to position TIER as the leader in our industry.
  • Lead team to set campaign objectives and ambition to ensure short and long term marketing and brand strategy and drive the development of an effective channel-planning strategy based on consumer insights and marketing objectives.
  • Steer internal and external  agencies across projects and activities: agency briefing process and development of concepts and creative elements.

Professional and PERSONAL COMPETENCES

The candidate must possess the following personal and professional competences:

  • 8+ years’ industry and / or relevant work experience.
  • Degree in Marketing, Communications, Retail, Digital or a related field. 
  • Excellent verbal and written communication in English. German is a plus.
  • Creative, dynamic and comfortable working in fast paced environments.
  • Senior experience in marketing communications, campaign development, execution and implementation. 
  • Academic and professional understanding of an ever-changing marketing landscape and advanced experience in project management and leadership skills.
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product, PR, social, digital.
  • Excellent presentation and organisational skills. 
  • Please apply with Cover / Motivational Letter

THIS MAY INSPIRE YOU

  • Join us at the forefront of one of the most exciting and rapidly moving industries 
  • We’re agile, we’re growing and so will you! At TIER, there’s space for exponential professional development and room to make a huge impact on the business going forward
  • Being part of the team means you’re part of its success. Our ESOP program gives you an opportunity to have a share in the company – nothing like invested interest!
  • We appreciate your talent and support your growth with an annual development budget
  • Surf your city with free rides on our e-scooters and e-mopeds
  • Diversity and inclusivity is super important to us, so enjoy initiatives and programs such as #WomenofTIER
  • Expect company onboarding and team events with international colleagues from all over the world
  • Benefit from flexible hours and our work from home policy
  • Enjoy amazing views at our centrally located office at Potsdamer Platz, with a variety of different restaurants and great transport connections

We actively encourage a diverse and inclusive environment that fosters each employee’s individuality at TIER. We take affirmative action to ensure equal opportunity for your application, regardless to your nationality, ethnic or national origin, skin color, religion, disability, sex, sexual orientation or gender identity. Come as you are and join our ride! 

In case you are living with disabilities, chronic illness or neurodiversity please inform us, to provide you with the proper assistance in the application process.

If we could spark your interest and you want to change mobility for good with us, apply now and let us know why you’re the one for the job! We encourage everyone to apply and grow with us. Even if you may not tick all the boxes of the requirements, we are happy to hear about the value you can add to the team. We are all learners!

We are looking forward to your application!

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