About Tide
At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,600 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany.
Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
About the team
Employer Brand is a new central team reporting to the broader Talent function. The primary goal of the team is to build, improve and deploy Tide’s Employee Value Proposition (EVP) across our key markets and attraction channels, positioning Tide as an employer of choice.
About the role
As Global Employer Brand Lead you will:
- Craft a distinctive EVP that aligns with our corporate mission and values. Articulate this proposition through impactful messaging that resonates with diverse, global talent pools.
- Design and execute innovative, multi-channel employer branding campaigns that effectively communicate Tide’s culture, mission, and the opportunities we provide. Track and measure the impact of these campaigns to continuously improve our approach.
- Oversee the production of engaging, authentic content that showcases Tide’s unique work environment, employee stories, and career opportunities. Ensure content is tailored to the nuances of different regional markets.
- Align employer branding initiatives with recruitment strategies to attract top talent. Work closely with the Talent Acquisition team to embed the EVP into the recruitment process and candidate experience.
- Strategically design and execute recruiting events to enhance the organisation's image, attract top talent, and align the events with the overarching goals of the company's brand and values.
- Utilise social media platforms to enhance our employer brand's visibility and engagement. Create and curate content that sparks conversations and builds community among current and prospective employees.
- Partner with HR, Marketing, Communications, and Business leaders to ensure employer brand consistency and to leverage their insights for brand initiatives. Engage with employees at all levels to embed the employer brand into our company’s DNA.
- Keep abreast of market trends and best practices in employer branding to ensure Tide remains ahead of the curve. Implement a continuous feedback loop to refine our strategies based on market data and employee insights.
What we are looking for
- At least 10 years of experience in employer brand management, marketing, or related fields, preferably within the technology or fintech sectors.
- Demonstrated experience in building or significantly scaling an employer brand function within a global company.
- Extensive experience in creating and managing successful, data-driven employer branding campaigns.
- A portfolio showcasing high-quality, impactful content that engages a variety of audiences.
- In-depth knowledge of social media strategies and best practices for employer branding.
- Experience in tailoring employer brand strategies to different cultural contexts, particularly in Europe & India.
What you’ll get in return
- A competitive salary
- 25 days holiday with the option to take 5 extra days of unpaid leave per year
- 3 days paid volunteering or L&D time off per year
- Personal L&D budget of £1,000 professional L&D budget per year
- Group Life Insurance, Vitality Health and Dental Insurance
- Spacious brand-new office by Old Street station with an all-day snacks bar
- Enhanced family-friendly leave
- Access to a global mental wellbeing platform that provides 1:1 video therapy sessions with accredited therapists and unlimited chat therapy sessions
- Work from home budget
- Team socials - virtual and physical events
- Sabbatical leave
Tidean Ways of Working
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
Tide is a place for everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
