At Tictail, we empower self-made entrepreneurs to build global brands, providing everything needed to establish an online business and reach a worldwide audience. Today, our marketplace is home to tens of thousands of independent brands, and serves as a one-stop shopping destination for the best in emerging fashion, art, and home decor.
Our Growth team’s mission is to scale success for these entrepreneurs through Tictail’s marketplace. Our team focuses on improving conversion at each step of Tictail’s growth funnel, from each brand’s launch to a shopper’s first purchase. As a Marketing Analyst, it is your job to understand Tictail’s growth funnel better than anyone else.
Brainstorm, research, and execute on projects that grow Tictail’s community of shoppers and brands
Work cross-functionally with the Growth team’s engineers, designer, and other marketers to identify product strategies and campaigns that impact brand launch rate and on-site conversion rate
Create structures for experimentation and reporting across the Marketing organization, and support other Marketing teams in measuring campaign success
Use SQL to inform decisions and prioritization of the Growth team
Advocate across the organization for product updates and marketing campaigns that will have the biggest impact on driving sustainable growth
Lead exploration of new platforms, partners, or integrations
Report to the Director of Growth
A self-starter, excited to learn new skills and dive into the unknown
Detail-oriented, and think structurally about problems
Able to easily communicate about data - whether with another analyst or a data novice
Excited to learn about a variety of marketing tools - whether that’s SEO, performance marketing, product or a completely new platform
A creative problem solver comfortable with adding structure to ambiguous problems
Skills & qualifications
Bachelor's Degree in business, economics, math, engineering or another quantitative field is required
2 - 4 years of experience in analytics, consulting, or related field
Highly experienced in SQL and Excel
Experience with tools like Mixpanel and Google Analytics is a plus
Some knowledge of SEO, with an interest in learning more
Knowledge of marketing campaign testing and attribution, plus an ability to apply results to future campaigns and scale
Small businesses from over 140 countries around the world call Tictail home. We know it’s the diversity of our community that makes it as strong and dynamic as it is, and it’s our ongoing mission to ensure that our workplaces reflect the same wide range of backgrounds, personalities, interests, skills, and stories. We want everyone in the Tictail community—both online and in our offices—to feel that their needs are met, their voices are heard, and that they have all the necessary tools and opportunities to succeed.