About Thirty Madison 

Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.

In just three years, we’ve built four brands on top of our platform: Keeps (for men’s hair loss), Cove (for migraine), Evens (for GI conditions), and our newest brand, Picnic (for allergies). We’re growing rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.

This year, we are honored to be included on Built In's 2021 list of Best Places To Work in New York City and Best Midsize Companies To Work For. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day.

The Role

We’re looking for a Senior CRM Manager to join our fast-growing team and help us reach allergy sufferers across the country. The person in this role will have the opportunity to create, execute, and iterate on lead conversion and customer retention strategies for Picnic. 

This person will be specifically tasked with understanding and executing the first iterations of the customer journey — obsessing over how we improve and deepen our relationship with our customer, with a laser focus on fostering customer engagement that drives long-term retention. You’ll report into the General Manager of Picnic and work closely with the marketing, product, and data team  to build, measure, and optimize touch points throughout the journey. 

This includes detailed development of cross-channel marketing strategies, an email marketing journey that drives leads to becoming long-term customers, and loyalty activations that drive demand and customer value across digital channels and in alignment with each business unit. 

This role will report into the General Manager of Picnic. 

You’re the right person for this role if: 

  • You thrive in a fast-paced, always-changing environment, and have a track record of successfully translating business goals into a CRM strategy that drives results. 
  • You’re genuinely excited about the opportunity to own the customer journey, constantly raising the bar on what the experience looks like. 
  • You have a reputation for thinking holistically about customer needs and always jump at the chance to iterate on the current journey. 
  • You have experience in CRM analytics, customer pathing, email & SMS marketing,, as well as familiarity with database marketing and customer segmentation
  • You’re a proven data-driven, creative, strategic problem solver who knows how to grow a business by employing marketing strategies that convert leads and improve customer loyalty and engagement.

Some of what you will be working on will be: 

  • Creating and executing acquisition strategies for Picnic, which can include email marketing flows, landing pages, customer research, sales campaigns, and more.
  • Creating and executing retention strategies for Picnic, which can include email marketing,, reviews, referrals, and more. 
  • Supporting development of forward looking research (through customer surveys, NPS, etc.) to provide recommendations and strategic insights to inform optimizations Leveraging and customizing existing databases for CRM and site analytic events that ensure they can work together to integrate all touch points of customer journey across all channels through Iterable. 
  • Helping to build lifecycle marketing culture within Thirty Madison by working alongside counterparts in other brands to share learnings and discuss optimization opportunities.

You should have:

  • 5+ years in a data-driven lifecycle marketing role, preferably in a fast-growing e-commerce start-up environment  
  • The ability to harness quantitative and qualitative takeaways to create a strategy that drives growth
  • The desire to develop a strategy and then get in the weeds and execute against it, making sure that every part of it is optimized for success
  • The passion to build a brand from the ground up (bonus points for having done so in the past)
  • Experience working cross-functionally with data, product, design, and copy teams to work quickly and pull off the seemingly impossible
  • Familiarity with ESP/CRM tools, such iterable, to be able to build and execute on multichannel CRM automations, marketing campaigns, running A/B tests, segment creation, and reporting
  • Familiarity with customer engagement tools for lead capture, reviews and referral programs (similar to yotpo, friendbuy, etc).

Benefits for full-time Thirty Madison employees:

  • Competitive salary packages and career development opportunities
  • 100% coverage on many health, dental, and vision insurance plans
  • 401k with a match, commuter benefits, and FSA
  • Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
  • Annual $750 vacation stipend and $750 wellness allowance

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.

Apply for this Job

* Required
  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Thirty Madison are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.