About Thirty Madison 

There’s not a better time to join Thirty Madison, a fast-growing company with the simple belief that everyone deserves access to specialized healthcare treatment. With a recent Series B raise of $47 million and established healthcare investors like Polaris, Johnson & Johnson Innovation, and Maveron, Thirty Madison is well positioned to continue expanding on their mission. By launching customer-centric brands built around each specific chronic medical condition, we’re able to bring the specialist experience directly into people’s homes with online doctor consultations, treatment delivery, and ongoing support through resources like our symptom trackers. 

After launching Keeps, Cove, and Evens in two short years, we're hard at work preparing our next brand to launch. Every time we launch a new brand, we get smarter and better at delivering high-quality healthcare to our customers. We’re constantly learning from our existing brands to strengthen our new brands, rapidly pushing ourselves to improve the customer experience and raise the standard of care our customers receive.

Keeps, the first business from Thirty Madison, launched in January 2018 with the mission of being the best place for guys to take action to stop hair loss. Fast forward three years, and Keeps is scaling revenue at a record pace, has helped hundreds of thousands of guys keep their hair, and as of 2020, has become the biggest DTC brand in the men’s hair loss space. Keeps has huge ambitions to be the best men’s hair loss brand in the world, and we are looking for a strategic and creative Director of Brand Marketing to help us achieve that goal.

 

The role

The Director of Brand Marketing will be a key leader on the Keeps marketing team. You will drive awareness, brand loyalty, and manage a growing creative and brand team while partnering with members of Growth, Product and Customer Experience. 

The right candidate will know how to communicate and work with data-minded marketers while being a key stakeholder and creative mind within the team. You’ll know how to execute on ideas in a tangible way while driving the aspirations of the Keeps brand to a new level. 

This role reports to our VP of Marketing.

 

You’re the right person for this role if 

  • You’re a true brand marketing expert--you have demonstrated experience building a brand that is truly differentiated and wins in the market
  • You’re a proven creative and strategic problem solver who knows how to grow a business by building a memorable brand and engaging customer experiences
  • You are a results-oriented leader, who uses data to measure the impact of a company’s brand and brand campaigns, marrying the art and science of brand marketing
  • You’re an excellent and organized communicator who enjoys managing up and across several different teams, with competing priorities, to get the job done
  • You love partnering with Growth and Product teams to drive forward cross-functional initiatives that achieve collective goals (including revenue and engagement targets, in addition to brand-specific KPIs)
  • You love leading a team and mentoring more junior team members  
  • You are innately curious to learn, pick up new skills quickly and bring your takeaways back to Keeps 
  • You thrive in a fast-paced, data-driven, always-changing environment!

 

Responsibilities

  • Drive the vision for the Keeps brand, lead the implementation of the brand across all touchpoints, and maintain brand guidelines
  • Help us answer the most important questions, including how does the Keeps brand win an increasingly crowded market, and how does the brand evolve over time to support the growth of the Keeps business? 
  • Launch the company’s first set of broad brand awareness campaigns--including the target audience, channels, positioning, messaging, and methodology to measure impact
  • Leverage marketing insights and drive customer research to inform brand priorities, including overall brand positioning and creation of customer segments and personas 
  • Partner with Growth Marketing in the development of marketing campaigns to ensure brand voice is captured across all channels, balancing the imperatives of performance campaigns and brand initiatives 
  • Think strategically about partners for Keeps (e.g., DTC consumer brands) and execute on these potential brand partnerships 
  • Partner with the design team to elevate the visual identity of the brand in ways that are memorable and align with consumer and company values
  • Manage the creative process and work across teams on the right structure for execution and learning
  • Track societal and customer trends and develop strategies to maintain brand relevancy
  • Work with the VP of Marketing to determine the right metrics to track for brand awareness

 

Qualifications

  • 10+ years of consumer brand management and marketing experience; ideally including a mix of agency and startup environments
  • Brand expertise with demonstrated brand strategy experience (e.g. brand architecture, brand identity work)
  • Experience with establishing and scaling consumer or consumer health brands
  • Experience and genuine interest in leading a junior team
  • Genuine curiosity about healthcare, chronic conditions and/or men’s hair loss!

 

How we are managing the COVID pandemic and impact on work/life?

These are unprecedented times and we understand the impact to everyone is different. Our goal from the beginning has always been about employee safety first. We went from optional to mandatory work from home very quickly in March, and we have told employees that they can remain remote for the balance of 2020 to allow them to appropriately plan where they want to live. 

We have rolled out a bunch of initiatives to ensure we are helping our team successfully navigate these unchartered waters. This has included money for the home office, medical reimbursements, free Calm meditation/mindfulness app membership, Me Days and Summer Fridays where the whole team is off at once (so no one falls behind), and weekly wrap meetings to “end the week.” 

Are we done? No, and that is why we created a Future of the Office Committee to continue to push us to create the right benefits, tools, programs and processes to best support our employees as we continue 100% work from home and for when we eventually start to transition back to the office.

Benefits:

  • Competitive salary, equity, and career development opportunities
  • 100% coverage on many health, dental, and vision insurance plans
  • Pre-tax commuter benefits, 401k, and FSA
  • Budget for the technology tools you need — whether a laptop, monitor, or special software
  • Unlimited vacation days and annual $1,000 vacation stipend

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

Apply for this Job

* Required
  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Thirty Madison are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.