About Thirty Madison 

Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.

In just three years, we've built three brands on top of our platform: Keeps (for men's hair loss), Cove (for migraine), and Evens (for acid reflux). We're growing rapidly, recently raised a $47m Series B, and are backed by some of the best healthcare and consumer investors, including Polaris Partners, Johnson & Johnson, Maveron, Northzone, First Round, and Greycroft, among others.

The Role

Keeps, the first business and brand from Thirty Madison, launched in January 2018 with the mission of being the best place for guys to get educated about and take action to stop hair loss. We make it easy and convenient for a guy to consult online with an expert physician; get clinically proven and FDA-approved hair loss treatments delivered directly to his door; and receive ongoing guidance and care. Keeps quickly validated product-market fit, has been scaling revenue growth at a record clip, and has helped hundreds of thousands of guys keep their hair.

We’re looking for a self-motivated and agile CRM Marketing Manager to assist in the development and execution of our lifecycle marketing strategy for Keeps. This role is essential to driving acquisition of new Keeps customers, as well as deepening engagement and increasing retention. A passion for creating and fostering a quality customer experience — especially through email and SMS marketing — is key. You will be comfortable in a fast-paced environment (like, really fast) and able to operate and coordinate across multiple teams, as well as constantly test and validate new ideas. 

The ideal candidate lives and breathes the customer lifecycle journey; can’t sleep knowing there’s an opportunity to improve conversion, engagement & retention. This person will succeed in this role if they are customer-obsessed, analytical, detail-oriented, have a strong understanding of CRM marketing technology, and are relentless about raising the bar. We look for teammates who are curious, kind, and proactive and who will challenge us at every turn — asking the tough questions and ensuring that the quality and personalization of our message is never, ever sacrificed. 

This role reports to the Retention Lead

You’re the right person for this role if: 

  • You’re a proven data-driven, creative, strategic thinker who knows how to grow a business by employing marketing strategies that convert leads and improve customer engagement.
  • You’re genuinely excited about the opportunity to optimize the customer lifecycle journey and are obsessed over how we improve and deepen our relationship with our customer. You’re constantly raising the bar on what the experience looks like. 
  • You have experience in site analytics, email & SMS marketing, customer flow automations, and broader cross channel marketing. You are an expert at database marketing, customer segmentation and customer lifecycle management.
  • You are an analytical, thoughtful, high-energy self-starter with strong business acumen and the demonstrated ability to use data, creative thinking and innovation to solve complex problems. 
  • You’re an excellent and organized communicator who enjoys managing up and across several different teams, with competing priorities, to get the job done. 
  • You thrive in a fast-paced, data-driven, always-changing environment, and will have a track record of successfully developing site and customer marketing strategies.

Some of what you will be working on will be: 

  • Conceptualize and execute lead conversion and customer retention strategies for Keeps in partnership with the Senior Retention Marketing Manager. Understand and iterate on the Customer Journey, obsessing over how we deepen our relationship with our customers to both increase new customer growth and retention rates. 
  • Own day-to-day operations of the Keeps CRM program, including email marketing and SMS marketing, by supporting campaign development, setup, QA and reporting across the Keeps customer lifecycle (including transactional, acquisition, post-purchase, reacquisition, and engagement campaigns) 
  • Leverage data to identify, launch and test new strategic customer marketing initiatives. These initiatives will be built and tested specifically against our customer cohorts and will help drive customer KPIs including upsell, reactivation, LTV, cancellation, engagement, etc.
  • Own strategic initiatives to enhance personalization within the customer lifecycle to ensure we’re putting the right content in front of the right recipient at the right time. Drive the advancement and evolution of complex CRM tools to enhance personalization capabilities.
  • Work closely with other key stakeholders — including Growth, Creative, and Product — to create a long term roadmap of projects to optimize and enhance the overall customer lifecycle. This includes driving the overall ideation, prioritization, roadmapping and execution of the roadmap. 
  • Partner with the Keeps data team to develop reports and dashboards that clearly track key metrics and indicators for CRM, ensuring the ability to report on performance of campaigns and tactics at the aggregate, account, segment and business-line levels.
  • Leverage and customize existing databases to add customer attributes and analytic events that ensure they can work together to drive robust and personalized targeting and segmentation building. 

You should have:

  • 3+ years in a data-driven lifecycle marketing role, preferably in a fast-growing e-commerce start-up environment that required you to go beyond your job description
  • Expertise with ESP/CRM tools such as customer.io or iterable to be able to build and execute on multichannel CRM automations, marketing campaigns, running A/B tests, segment creation, and reporting.
  • The ability to harness quantitative and qualitative learnings to create a strategy that drives growth
  • The desire to develop a strategy and then get in the weeds and execute against it, making sure that every part of it is optimized for success
  • The passion to scale CRM program at a high growth brand (bonus points for having done so in the past)
  • Experience working cross-functionally with data, product, CX, design, and copy teams to work quickly and pull off the seemingly impossible
  • Expertise with customer engagement tools for lead capture, reviews and referral program and more (similar to yotpo, friendbuy, etc). 

How we are managing through the COVID pandemic and its impact on our team?

These are unprecedented times and we understand COVID-19 is impacting everyone differently. Our primary goal from the beginning of the pandemic has been to ensure employee safety. We went from optional to mandatory work-from-home very quickly in early March, and we have told employees that they can work remotely through April 2021 to allow them to plan accordingly. 

We have also rolled out several initiatives to help our team successfully navigate the uncertainty associated with COVID-19. These initiatives have included providing funds for home office improvements, medical reimbursements, free meditation/mindfulness tools, mandatory “Me Days” away from work, company-wide days off, and fun opportunities to connect live with teammates each week (such as virtual escape rooms).  We continue to examine different benefits, tools, and processes that best support our employees as we continue to work remotely and eventually begin transitioning back to the office.


  • Competitive salary, equity, and career development opportunities
  • 100% coverage on many health, dental, and vision insurance plans
  • Pre-tax commuter benefits, 401k, and FSA
  • Budget for the technology tools you need — whether a laptop, monitor, or special software
  • Unlimited vacation days and annual $1,000 vacation stipend

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.

Apply for this Job

* Required
When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Thirty Madison are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.