About Thirty Madison

There’s not a better time to join Thirty Madison, a fast-growing company with the simple belief that everyone deserves access to specialized healthcare treatment. By launching customer-centric brands built around each specific chronic medical condition, we’re able to bring the specialist experience directly into people’s homes with online doctor consultations, treatment delivery, and ongoing support through resources like our symptom trackers. 

After launching KeepsCove, and Evens in two short years, we're hard at work preparing our next brand to launch. Every time we launch a new brand, we get smarter and better at delivering high-quality healthcare to our customers. Our integrated marketing team leads the effort to ensure that we’re constantly learning from our existing brands to strengthen our new brands, rapidly pushing ourselves to improve the customer experience and raise the standard of care our customers receive.

The role

NewCo is focused on treating a well-known and prevalent chronic condition that impacts millions of Americans, and we are building out the launch team now. We’re looking for a creative and data-driven Paid Social Marketing Manager to help run paid social for NewCo, as well as other acquisition channels, including search engine marketing, display advertising, and other test channels. 

You must be comfortable in a fast-paced environment (like, really fast — we’re pre-launch!), able to operate and coordinate across multiple teams, and context-switch with ease. You will partner cross-functionally with design, product, engineering, operations, data, and CX and are comfortable leading priority marketing work streams as we launch and scale NewCo. Up first? Helping build the go-to-market launch plan to reach our earliest customers. From there? Well, one hour, you could be brainstorming with Design and Product to build and test a new landing page concept; the next, doing a deep-dive into new audiences on Facebook; and the next, analyzing data on a landing page experiment you’re running. 

The ideal candidate is equal parts mission-driven and results-oriented. We look for teammates who are curious, kind, proactive, and will challenge us at every turn. This is an incredible opportunity to help build a generation-defining healthcare brand from the ground up.

This role reports to the GM of NewCo.

You’re the right person for this role if you:

  • Are analytical, obsessive about optimization, and constantly looking for ways to optimize CACs 
  • Are relentless about hitting CAC and ROI goals, while being mindful of our brand and customer experience
  • Are thoughtful about each step of the funnel, with a particular interest and focus on landing page optimization; you possess an understanding of the intricacies and unique attributes of every step in the marketing funnel
  • Love to test and iterate on new ad creative and copy and think creatively about new ways to scale 
  • Customer-obsessed — you understand our customer, from data analysis to market research to customer testing, and represent them in your work
  • Excited​ ​to​ ​be​ ​part​ ​of​ ​a​ ​growing​ ​team,​ take initiative, and drive results; willing, able, and excited to step out of your “core” role and flex in new areas as business need demands
  • Comfortable taking big swings despite ambiguity, with a willingness to push the envelope and bring fresh, innovative ideas to life (we like to go big) 
  • Resourceful (a true owner) and highly results-motivated
  • A deeply collaborative team player with a hands-on mentality and a ‘no task is too small’ attitude 

Some things you will work on: 

  • Own our paid efforts across core channels, including Facebook, Instagram, and Google, to maximize customer growth and LTV; manage budget and drive revenue and conversion on ads
  • Build an always-on testing strategy across all channels; integrate learnings into subsequent campaigns (relentlessly raise the bar for performance)
  • Proactively brainstorm creative marketing ideas and ways to capitalize on untapped channels
  • Talk to our customers and analyze customer data, transaction history, and other KPIs; turn qualitative and quantitative customer insights into tactical and strategic recommendations to move the business forward (and fast)
  • Own payback and attribution analyses across acquisition channels; provide detailed daily reporting (and optimization plans) on an ongoing basis
  • Partner with marketing teams across the Thirty Madison org to learn faster and execute smarter using learnings and best practices from other brands
  • Help cultivate an outcome-focused, hypothesis-driven culture for the NewCo team
  • A variety of other projects and initiatives required to successfully launch and scale a business in the early days — from partnering with Product to define and test into a pricing and offers strategy, to producing documentation for Community Management, to testing new features for Eng, and so much more

You should have: 

  • 3+ years experience scaling paid marketing channels and platforms in a performance marketing or media buying role, with paid social (Facebook and Instagram a must; YouTube, Snapchat, etc. a nice to have) as your core expertise
  • Expertise with Facebook Business Manager; experience with Instapage, Photoshop, GIF creation, and ad copy skills are a huge plus
  • Strong understanding of paid media attribution; strong understanding of site analytics and landing page optimization; experience with Google Analytics and Looker are a plus
  • Expert knowledge of Excel; demonstrated ability to identify trends / patterns with data points
  • Ability to clearly synthesize plans and results to the NewCo team and wider Thirty Madison organization
  • Experience working in D2C / ecomm (bonus points if it’s with a high-growth subscription business)
  • Genuine curiosity and passion about marketing and staying current with new ways to reach customers
  • A bias to action


  • Competitive salary and equity
  • Great healthcare (obviously)
  • Regular team-building activities
  • Budget for the technology tools you need
  • Unlimited vacation days and annual $1,000 vacation stipend
  • The ability to shape NewCo’s culture and future

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

Apply for this Job

* Required
When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Thirty Madison are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.