Head of Marketing, Japan

JOB TITLE:       Head of Marketing, Japan

DATE:               17 April 2024

REPORTS TO: CEO, Japan

The Role:

The purpose of this job is to lead the Company’s marketing activities in Japan, playing a vital role in the delivery of ThinkMarkets’ growth objectives and targets.  As the Head of Marketing, you will be responsible for overseeing key aspects of the Company’s marketing plans and related strategies; including but not limited to campaigns, social media, and PR.  As the Head of Marketing, you will be expected to deliver and execute marketing plans and successful marketing strategies, which are also aligned to the global Company’s overall strategy.  The role requires a genuine passion for Marketing, a commercial mindset concentrating on ROI, and previous

The Head of Marketing role requires that you have experience in the Japanese markets and be a highly analytical marketing professional with a strong interest in trading, finance, and the financial markets as well as a proven track record of building, growing, and scaling campaigns that deliver consistent growth.

Responsibilities:

• Analyze market research data and competitors to identify product and brand positioning opportunities.
• Work closely with local and global senior management and present required marketing reports.
• Ensure the efficient allocation and prioritization of budget.
• Outline the objective of each campaign, its performance expectations, milestones, and ensure that all campaigns adhere to the global marketing strategy.
• Measure relevant success KPIs for each marketing initiative such as CPA, conversion rates, reactivations, ARPU and LTV.
• Provide regular reporting and insights on the performance and effectiveness of marketing campaigns, trends and acquisition quality.
• Expand our media strategy by testing and onboarding new media partnerships as well as new channels, both online & offline.
• Identify solutions to enhance and optimize campaign performance and the customer experience.
• Keep up to date with new marketing trends, including identification and application of innovative technologies within the industry and emerging channels.
• Plan, implement and lead online and offline marketing strategies, including but not limited to SEO, email marketing, webinars, events, social media, and PR.
• Lead the delivery of all marketing campaigns with internal stakeholders ensuring first-class execution matches our brand values.
• Ensure all marketing material published has undergone Compliance approval, subject to regulatory bodies’ requirements.

The above list is not exhaustive, and the role may change to meet the overall objectives of the company.

Requirements:

• Minimum 5 - 7 years’ experience in Digital Marketing or a Head of Marketing function for a local or global brand.
• BA/MSc degree.
• Knowledge in any of following platforms is recommended (Salesforce-Marketing Cloud or Hubspot, Marketo, (Analysis) Google Analytics (360), Campaign Manager, and (SEO) Google search console, SEMRush, Ahref, Data Studio, Tableau.
• Ability to work in a fast-paced, demanding, and multicultural environment.
• Exceptional interpersonal and leadership skills demonstrating cross-cultural understanding and knowledge.
• Excellent planning and organizational skills, ability to prioritize and multitask a variety of tasks and projects.
• Must be dynamic, self-motivated and performance driven.
• English language (written and verbal)
• Experience in campaign management with attention to ROI at campaign level. Solid experience in working closely with commercial teams with full responsibility for KPIs along the marketing & sales funnel.

Skills & Competencies: 

• Customer service focused: committed to providing exceptional customer service across all channels – written, phone and face to face.
• Communication: the ability to communicate clearly and concisely, varying communication style depending upon the audience.
• Attention to detail: excellent attention to detail and written skills when communicating with others, both internally and externally.
• Commerciality: ability to apply knowledge in a practical, commercial manner.
• Teamwork: willingness to assist and support others as required and get on with team members.
• Time management/organization: accomplish objectives effectively within time frame given and carry out administrative duties within portfolio in an efficient and timely manner.

Personal Attributes:

• Professional approach
• Confident manner
• Positive approach to change

**Please submit a portfolio along with your resume and cover letter; if your portfolio requires a password, please add it along with the link.**