About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

The Weather Company is seeking a highly skilled and experienced Product Marketer Leader with a strong understanding of API business frameworks and business models, especially in interoperation with SaaS models. This Leader will focus on marketing to both customers directly and via channels including (SIs) System Integrators and (ISVs) Independent Software Vendors. As a Product Marketing Leader, you will be responsible for developing and executing distinct GTM strategies for The Weather Company’s flagship Weather Data and AI Intelligence platform - The Weather Engine ™  -  that contribute to the joint growth and success of the partner’s business plan and overall partnership with the customer. 

You will work closely with teams across product, sales, and leadership to drive demand and lead generation for a defined set of SI and ISV partners, as well as direct customers; create sales enablement assets and guides that educate about the capabilities and combined value proposition for target audiences;  build and promote client case studies to provide customers with tangible impact and results; develop and execute marketing campaigns that elevate the partnership through storytelling narratives, promotional videos, thought leadership speaking, event sponsorships, blog/thought leadership content and PR/Comms opportunities. 

This is a senior individual contributor role with significant influence over the GTM planning and strategy for The Weather Engine. 

The impact you'll make:

  • Lead macro-level positioning in terms of how The Weather Engine ™  is revolutionizing business process optimization, as well as more focused positioning of The Weather Engine ™ product differentiation. Build product GTM plans, competitive analysis, messaging, and value proposition for existing/future enterprise data and insights features -  leveraging a deep understanding of capabilities, partner and customer needs, competitive environment, the SaaS sales cycle, and more complex decision-making process.
  • Develop and execute the strategy to drive awareness and adoption of The Weather Engine ™  inclusive of demand and lead generation, sales enablement assets, thought content, promotional assets, industry event strategy, client case studies, and more. 
  • Guide, enable, and accelerate growth by leveraging the joint business plans to build co-marketing programs and relationships with a defined set of channel partners
  • Be and represent the “voice of the customer/partner” and their challenges/needs to determine features and future iterations of the product. Serve as the Marketing lead for Product focused Steering Committee responsible for setting future agenda and roadmap for The Weather Engine ™ 
  • Monitor and analyze key metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives 

What you've accomplished:

  • Bachelor's Degree
  • Must have 8-10+  years of proven experience with SaaS/cloud-based product marketing
  • Must have experience with in-channel sales and/or marketing, particularly with SIs (System Integrators) and ISVs (Independent Software Vendors).
  • An expert storyteller through data visualization;  crafts product/feature positioning statements and messaging systems based on target audiences and insights. 
  • Proven experience with determining product-market fit, assessing the competitive landscape, and mastering the GTM strategy, including an affinity for sales enablementStrong analytical skills, with the ability to interpret data and generate actionable insights.
  • Ability to lead, project manage and communicate cross-functionally with sales, product management, leadership, data science, PR, marketing, and other departments
  • Self-motivated and proactive, the ability to execute effectively against multiple projects and deadlines, and an ability to take initiative, influence w/out authority, anticipate needs, and exercise independent and sound judgment
  • Deep Technical acumen, detailed industry knowledge, and understanding of Events/Conferences focused on the COO, CIO, and CTO buyer
  • Excellent writing and creative presentation skills, project management skills
  • Experience with Excel or Tableau (data manipulation, charts, and pivot tables)
TWCo Benefits/Perks:
  • Progressive family plan benefits
  • Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans.
  • Generous home office reimbursements for all employees (hybrid and remote)
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment
  • Remote work options/flexibility
  • Variety of medical insurance options including a $0 cost premium employee coverage

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add another education

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in The Weather Company’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.