The Social Hub is looking for a strategic and highly creative Head of Social Media to join our team!
Your Mission Should You Choose To Accept It…
The Head of Social Media defines our social media strategy and how our content is creatively delivered to our audiences across our local and global social media channels. Our brand is our North Star, meaning that the social strategy will be highly reflective of our Brand purpose and identity.
Our goal is to have the most compelling creative experience through organic and promotional social first content, copy and community management and to connect our following (fans) to our brand. This role is grounded in achieving creative excellence to help fans engage with something they love.
The Head of Social Media role is an editorial brand marketing leadership role that oversees global social media channels and guides our local Social Media Teams across 16+ Hub locations who own their own local social channels. This role sits in the Brand & Content team and you’d be working closely with key stakeholders: Comms, Marketing and our in-house Studio Team. This role will include owning the social strategy, guidelines, social content productions, post publication, reporting and social media agency management.
The Brand & Content team focuses on driving brand awareness via high engagement and positive sentiment on our social and owned channels, which ultimately leads to drive positive business impact.
In Case You Don't Know Who We Are...
Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, and Spain with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global.
What You'll Do
- Function as an editorial chief of social media content. Own the social strategy, social media style guide, the creative and production budget and allocation of resources to meet all needs and deliverables.
- This role will have the responsibility of managing regional social media managers as well as guiding interns.
- Work with internal and external stakeholders to creatively direct and produce compelling creative assets.
- Driving milestones of the social strategy and creative output.
- You will own and lead the global social media strategy, ensuring measurable brand as well as commercial objectives and KPI’s.
- You will leverage your own concept and copywriting (fluent UK English) skills to guide social content within brand tone of voice and social media style guide.
- You guide local teams by managing and implementing strategy, criteria and guidelines, and help identifying opportunities to push excellent social output.
- You will manage creative agency relationships and our tooling agencies to ensure top quality content, met KPIs and budget
- You will oversee community management strategy and quality of global and local social media channels.
- You will conduct regular social listening across social channels to gain insights into how customers are discussing TSH brand on social media and provide a feedback loop to broader stakeholders. In addition, you will conduct regular audience analysis to generate insights into who our followers are on our social channels and who else they follow (i.e. their affinities). You’ll also define social channels fit with existing target audiences and identify potential new demographics to target.
Who You Are
- You have 7+ years of international social strategy, creative production, and creative people management experience.
- You use both the left and right brain equally and have a personality and skill set that can easily go from art to science and back again.
- You know how to make people care and talk about brands.
- You know how to establish pr-able brand pieces, collaborations, and activations.
- You know how to become part of the top 3 hospitality brands in social media.
- You have a dynamic mix of strategic, highly creative and analytical skills with a strong and proven social media track record
- You have a deep understanding of brand communication and organic social media marketing and understand the value of authentic relationship building via social media channels.
- You have strong stakeholder management skills with experience working in an international and fast-paced matrix organization.
- You are a self-starter that seeks and provides context versus control.
- You thrive well working in a team and with people as much as you love a digital environment.
- You are fluent in English (written and spoken), Dutch, German, Spanish and/or Italian is a plus
What We Offer:
- The opportunity to work at a dynamic, multi-national company based in one of Europe’s most exciting cities.
- We’re not just another hotel - we’re a game-changing innovator, challenging every convention and defining the future.
- The chance to learn and grow in your role with the potential for future growth.
- The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change
- Awesome discounts on all our properties in Europe and not just for you, but also for your friends and family!
- The freedom to work remotely or to come to the office – whatever suits you best!
- A wonderful workplace to call home - full of events, fun-loving colleagues, and of course all of the other amazing salary and benefit stuff.
Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion, or culture. Your authenticity keeps our team diverse. Come as you are.
