Do you find leading and devising innovative marketing strategies exciting? Are you able to build and generate reports from marketing automation platforms and distill insights to drive strategy? Do you have experience identifying, building and managing partnerships? Would you say you are comfortable with numbers and are able to make data driven decisions? Have you engaged with agencies and contractors before?

Well, this just might be the role for you!

ABOUT US

Africa has an untapped talent pool that is increasing exponentially, with a projected workforce that will exceed India and China by 2035 Fuelled by this, our mission is to create work opportunities for millions of Africa’s youth and solve the world’s shortage of technology talent.

Our company SAND has 170+ staff members from 30+ countries with plans to acquire several companies around the world to become a multi-billion dollar global technology services provider that employs over 100K employees across the globe.

We have 3 brands represented in our ecosystem:

With ALX, we are building the fastest-growing pool of technology talent in the world, training young talent across Software Engineering, Cloud Computing, Data Science and Salesforce. We are shaping the next generation of software engineers in over 60 countries.
Through our talent agent, The Room, we are creating a community (43+ countries represented to date) for the World’s top tech talent sparking transformative careers by connecting top technology talent with extraordinary opportunities for impact.
Through Sand Technologies we support enterprises and scale-ups around the world to develop world class technology products, build great technology teams, generate more revenue, and deliver outstanding customer experience. Our clients include one of the largest cloud computing providers in the world as well as Bestseller A/S (Denmark), Create Prime (New Zealand), Stanbic Bank (Kenya), and Tamara (Dubai).

With varying levels of expertise in software development, data, cloud, machine learning, artificial intelligence, UX design, web development, etc, we providing unparalleled opportunities to technology talent worldwide while reshaping industries, disrupting traditional business models, and creating new opportunities for innovation and growth.

We do hard things!

ABOUT THE CITY COMMUNITY TEAM

Do you enjoy creating something out of nothing? The City Teams are startups within a larger startup. Each City Team harnesses the power of The Room global network by training exceptional talent and connecting them to jobs and other opportunities for professional development. Along the way, each team unlocks value by making it easier for companies to find the top talent they need. Each City Team is like a standalone business that is blazing a new path for The Room, but is supported by the history and reputation of the African Leadership Group.

In pursuit of our mission, we encourage autonomy, creativity, and experimentation. We embrace risks and failure. We seek those that have a beginners’ mindset, are lifelong learners, thrive in uncertain circumstances and uncharted territory, and have a deep passion for youth engagement.

If you're entrepreneurial and ready to work in a hyper-growth environment, this is a chance to build a new business and learn an insane amount in a compressed period of time.

ABOUT THE ROLE

As the Growth Marketing Lead your primary role is to generate qualified applicants to our training programs. You will do this through online direct response advertising, in-person events and promotions, and partnership development. In addition to recruiting students to our training programs, you will support in general marketing and communications functions. You will be responsible for:

Marketing Strategy: develop innovative strategies to expand our brand awareness across all channels (ads, partnerships, social media, web experiences…). Set clear objectives and goals, define target audiences, optimize spend and track performance. Localize our global strategy to adapt to the needs and behaviours of youth, and build a trusted collaboration with our global marketing function
Digital marketing: drive online growth marketing campaigns, identify, select and engage external contractor, freelancers and agencies to help us achieve our bold mission. Devise creative ways to expand our reach online through other digital means (content, social media, video…)
Offline marketing: create and implement strategies to build our brand and generate leads through offline channels (TV, radio…). Plan and manage unique and inspiring in-person experiences that delight our prospects and build buzz about our programs
Partnerships: identify, build and manage partnerships with key stakeholders that help us amplify our brand and generate new leads (universities, youth networks, influencers…)
Martech & Analytics: understand and leverage enterprise sales & marketing technology such as InfusionSoft. Track and analyze key marketing metrics relating to brand, user experience and stakeholder engagement and draw insights to figure out scalable acquisition channels and execute on these to grow the business.

ROLE REQUIREMENTS: MUST

3-5+ years of experience or equivalent expertise in B2C marketing. Comfortable with leading and devising innovative marketing strategies
Experience working for a start-up or similar fast-paced environment, or demonstrated proactivity, resourcefulness and ability to thrive in a fast-paced, flexible, and entrepreneurial environment
Strong understanding of the 18th-30th age bracket in your city. Strong knowledge of popular culture, social media and digital amplification, influencer marketing… demonstrated through experience working with in marketing campaigns targeting youth and/or passion for working with young people

ROLE REQUIREMENTS: NICE-TO-HAVE

Experience identifying, building and managing partnerships
Experience in marketing and recruitment for training programs and/or a top FMCG company
Experience ideating, planning and running branding events

While this is a remote role, applicants must be have work authorization in Kigali, Rwanda in order to be considered. Applications must be submitted in English.

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There is one thing that all our teams and our community have in common: our passion for transforming Africa by unleashing the full potential of its youth. It runs in our veins and is the motor behind everything we do. What is the one thing that excites you most about our mission? *

We have ambitious targets to scale our training programs in the next year: from under a thousand young leaders currently in training to 40,000+ by the end of the year. We give our team members a high degree of autonomy and flexibility to accomplish their targets - in a fast-paced environment like ours, all our members step up and bring fresh, new ideas to help solve our hairy audacious goals. What uniquely positions you to contribute to this objective? *

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Growth Marketing Lead: Kigali

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