As the Senior Director, Digital Strategy and Content, you will be a strategic and creative thinker with a passion for all things digital. In this role, you will bring attention to detail as well as creativity and innovation to all responsibilities. You are proactive and self-motivated, highly curious, collaborative and a digital/strategic thinker.  You will possess a deep understanding of all things digital and have a passion for discovering new ways to create an innovative site experience. You will be at the forefront of the digital evolution at The RealReal. As a part of this evolution, we are looking for a leader who is customer and consignor obsessed and will drive our flywheel by removing friction in both our selling and buying journeys. Driving the digital merchandising team and strategies for TRR you will work cross functionally with Marketing, Product, Planning & Pricing and other key stakeholders. You will have a passion for designing customer journeys and merchandising strategies that increase supply, conversion and engagement achieving our ambitious supply and sales targets.Focused on delivering and executing actionable insights, you inform short and long term strategy & vision for our brand. Drive and improve strategy & process for onsite personalization, content integration, and site merchandising.

What You Get To Do Every Day

  • Define, refine and optimize The RealReal shopping and digital experience. Analyze and report out on all digital campaigns
  • Plan and execute digital merchandising strategies that will meet and exceed sales and margin goals ensuring the right content is in the right place at the right time for the right segment. Establish best practices 
  • Partner with marketing on audiences and traits to build an end to end personalization and testing strategy on site and throughout all our channels 
  • Optimize the customer experience, drive direct response but also balance brand voice and consistency. Keep up to date on interactive trends and digital capabilities
  • Drive the site campaign and content calendar by testing, learning and optimizing at every step
  • Provide regular updates to key stakeholders with merchandising reviews, results and upcoming plans
  • Optimize SEO
  • Keep all content and merchandising metrics up to date and work with cross functional partners to ensure relevant content, and assets are delivered
  • Lead, hire and develop a growing team of global digital merchandisers, copywriters, and producers

What You Bring To The Role

  • Bachelor's degree required; advanced degree a plus
  • 10+ years of proven success in relevant digital experience - site merchandising and analytics, ecommerce
  • Experience with leading digital content campaigns
  • Ability to learn and adapt to new technologies and trends
  • Superior communication, organizational, and project management skills
  • Excellent presentation skills
  • 5+ years of demonstrated experience managing a team
  • Outstanding research and analytical skills
  • Exceptional time management and organizational skills including the ability to meet external and internal deadlines is required.
  • Team player able to work effectively and collaboratively across all departments to meet goals and deadlines
  • Work effectively with and present to individuals at all levels
  • Lead a cross-functional team and willingness to take on responsibilities outside primary job description when necessary

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.   GHRR3544

#LI-AK10

Apply for this Job

* Required

  
  


Demographic Questions

We'd love to learn more about you! In order to effectively drive Diversity, Equity and Inclusion (DEI) at The RealReal, we must better understand our candidate population. Please take the time to answer the questions below. 

We greatly appreciate your help in making us a better company by hiring talented and unique individuals like you!  Your disclosure is confidential and will only be reported in aggregate form.

What gender do you identify as? (Select one)






Please specify your race/ethnicity (Select one)








Do you identify as the following: (Select one)



What is your disability status? (Select one)









What is your veteran status? (Select one)




U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at The RealReal are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.