Who We Are:

Our singular mission is to help people feel better naturally. We believe that when people feel better, they’re freer to do what moves them. We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office.

We’re dedicated to leading the tech wellness industry, and that starts with our employees. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.

Who We’re Looking For:

The Social Media Director will be responsible for driving the growth, development, execution and measurement for all social media touch points for Theragun. This position will oversee all social media content, programs and campaigns to oversee the overall content strategy roadmap. This person must demonstrate significant knowledge of Social Media including progressive tools strategy, emerging social platforms, and the tactics necessary for delivery of complex Social programs.

Responsibilities

  • Develop and implement creative and highly measurable social media programs and campaigns, with user engagement and experience in mind that aligns with Theragun’s digital and brand strategy
  • Grow fans and followers by driving paid and organic social programs
  • Develop a quarterly planning cadence timed with seasonal campaigns
  • Manage a team of three or more content and community employees
  • Create and execute Instagram stories, Instagram and Facebook Lives
  • Execute a Pinterest strategy   
  • Identify new opportunities for Theragun’s Social Media strategy and manage brand positioning across all social media channels globally
  • Source and execute monthly social promotions to drive growth and awareness
  • Use data to gain insights to affect efficient communications planning and overall efficient media buying; monitor and analyze performance of each campaign to measure impact
  • Create and oversee social and community content creation processes and guardrails
  • Source and partner with expert content creators in editorial and creative teams
  • Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase the effectiveness of the program; remain current on social media industry developments
  • Grow fans and followers by driving paid and organic social programs
  • Evaluate partnership and innovation opportunities with external vendors
  • Work closely with internal teams to ensure messaging is consistent with the overall BY brand and promotions
  • Mentor and develop social media interns, freelancers and eventual new team members
  • Champion work and insights to ensure relevancy in member communications
  • Be the voice of the customer in the company representing their needs and advocate for the development of effective customer communication

The Right Person Would Have:

  • Bachelor’s Degree or equivalent work experience in a related field(s)
  • 5+ years of social media management experience
  • Experience working with a global brand strongly preferred
  • Natural authentic storytelling and visual communicator with a genuine love for the industry
  • Experience with Facebook, Instagram, Instagram Story, Twitter, Pinterest, LinkedIn and other social media platform insights.
  • Proven self-starter with the ability to juggle priorities and manage expectations
  • Team player who maintains composure in high pressure and fast-paced situations
  • Proven work experience as a community manager or similar role
  • Experience planning and leading community initiatives
  • Ability to identify and track relevant social KPIs
  • Hands on experience with social media management
  • Knowledge of online marketing 
  • Excellent communication (written, oral, interpersonal) and grammar skills
  • Attention to detail, critical-thinker and problem-solver
  • Must have an inherent knowledge of content that resonates across the social landscape

Benefits:

  • We offer medical, dental and vision plans
  • All you can eat snacks and beverages
  • Open work space
  • Fun, collaborative environment!

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