Lead the strategic design and hands-on execution of ESN international expansion.
Your Responsibilities:
- Market Entry Strategy: Develop and execute a DTC-led market entry strategy, targeting EU and ME markets, with a phased approach toward retail.
- Value Proposition Development: Define a compelling value proposition tailored to each target market, answering key questions (who, what, how) for potential consumers.
- Market Qualification: Identify and prioritize markets based on consumer insights, competitive analysis, and overall brand fit.
- Commercial Planning: Partner with the commercial team to shape go-to-market plans, pricing strategies, distribution logistics, and brand positioning.
- Retail Expansion: Drive the transition from DTC to retail in new markets, coordinating with cross-functional teams to ensure operational readiness and cohesive brand representation.
- Overall Marketing Activation Plan: Develop and implement a comprehensive marketing activation plan in each new market, ensuring alignment with brand values and leveraging local marketing channels for optimal reach and engagement.
- Performance Analysis: Measure and analyze market performance, identifying growth opportunities, areas for improvement, and refining strategies based on real-time data.
Your Qualifications:
- Experience: Minimum 10 years in brand management, commercial strategy, or international expansion within DTC and/or retail environments. Must have experience in global/regional role.
- Skills: Proven expertise in market qualification, brand development, and go-to-market execution. Ability to define unique value propositions and deliver against brand and revenue targets.
- Commercial Acumen: Strong understanding of commercial strategies, consumer behaviors, and brand positioning across Familiarity with EU and ME markets, including regulatory landscape, consumer trends, and cultural nuance, diverse markets.
- Market Knowledge: Project Management: Ability to drive complex projects with cross-functional teams, ensuring timely execution and alignment with brand objectives.
- Leadership: Strong interpersonal and leadership skills, able to influence and inspire across levels and regions.
- Target Group Affinity: Ideally experienced and passionate about fitness/supplement industry
- Language: Fluency in English is required. German is a plus.
Why choose us?
Being part of our team means working in a high-performance company with an active passion for the products and a shared mission. You can expect a diverse culture, strong team spirit, constant opportunities to develop professionally and take on responsibility, as well as an exciting work-life balance between lifestyle and job. TQG offers positions in the north of Germany, in Italy, Spain and in Amsterdam as well as in London, both hybrid and remote.
You can also expect, among other things
- Flexible working hours
- Company pension scheme (for German residents)
- Deutschlandticket (for German residents)
- Discount at the gym
- Attractive employee discounts
- Referral program
- Language courses
About us
The Quality Group (TQG) is Germany's leading company for sports nutrition, dietary supplements and sugar-reduced products with an annual turnover of over 500 million euros. With its headquarter in Hamburg Altona, our company has been jointly owned by the founders and CVC, the leading private equity investor in Europe, since 2020.
TQG operates a unique digital direct-to-consumer & social commerce business model including own production, logistics and technology. With strong roots in the fitness/gym community, ESN is the German market leader for sports nutrition (protein powder, protein bars, sports supplements). More Nutrition enables a healthier life without compromise. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals.
This is us - The Quality Group - nice to meet you! Now it's your turn!
