Your mission
- Brand Value Proposition: In Collaboration with PLM team define More Nutrition’s brand identity through Who/What/How, ensuring consistency and clarity in all brand communications.
- Content Creation Team Leadership: Build and lead a centralized content creation team to service the full organization, minimizing duplication and maximizing efficiency.
- Creative Direction: Guide creative teams in producing cohesive, impactful content, packaging, and campaigns that align with our brand’s value proposition and target audience.
- Brand Consistency & Equity: Safeguard brand equity by ensuring alignment in messaging, positioning, and visual identity across all channels.
- Customer Acquisition Toolbox: Develop and deploy a toolkit to reach new audiences through tailored messaging and channel strategies that expand market reach.
- Campaign Design & Execution: Lead the design and execution of brand campaigns that embody the brand value proposition, driving engagement and awareness.
- Partnerships & Collaborations: Identify and nurture strategic partnerships and collaborations to enhance brand visibility and audience reach.
- Cross-Functional Collaboration: Work closely with internal teams to deliver a cohesive brand message across all customer touchpoints.
- Insights-Driven Strategy: Use data and consumer insights to refine audience targeting, optimize messaging, and select the most effective channels for engagement.
Your experience & skills
- Experience: 8+ years in brand management, content strategy, or similar roles, ideally within DTC or consumer brands.
- Brand & Audience Expertise: Demonstrated experience in crafting and communicating brand value propositions that resonate with target audiences.
- Leadership & Team Building: Proven experience in building and managing cross-functional teams that drive consistency and efficiency.
- Creative Vision & Execution: Strong creative direction skills with a focus on delivering cohesive, impactful messaging across multiple channels.
- Strategic Acumen: Ability to integrate market insights and brand strategy into meaningful campaigns and content that drive growth.
- Efficiency-Driven: Skilled in establishing streamlined processes to reduce duplication and ensure cohesive brand messaging.
- Collaborative Communicator: Excellent communicator capable of aligning cross-functional teams around a unified brand vision.
Why choose us?
Being part of our team means working in a high-performance company with an active passion for the products and a shared mission. You can expect a diverse culture, strong team spirit, constant opportunities to develop professionally and take on responsibility, as well as an exciting work-life balance between lifestyle and job. TQG offers positions in the north of Germany, in Italy, Spain and in Amsterdam as well as in London, both hybrid and remote.
You can also expect, among other things
- Company pension scheme
- Germany ticket
- Discount at the gym
- Attractive employee discounts
- Referral program
- language courses
About us
The Quality Group (TQG) is Germany's leading company for sports nutrition, dietary supplements and sugar-reduced products with an annual turnover of over 500 million euros. With its headquarter in Hamburg Altona, our company has been jointly owned by the founders and CVC, the leading private equity investor in Europe, since 2020.
TQG operates a unique digital direct-to-consumer & social commerce business model including own production, logistics and technology. With strong roots in the fitness/gym community, ESN is the German market leader for sports nutrition (protein powder, protein bars, sports supplements). More Nutrition enables a healthier life without compromise. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals.
This is us - The Quality Group - nice to meet you! Now it's your turn!
