Summary of Role

Do you have experience writing and editing branded content for a media company or agency? Can you climb into the mind of readers and use data to develop creative, effective, useful articles that convert for our clients? If so, the branded content editor/writer position at The Penny Hoarder may be the role for you! In this role, you will plan, organize, write and edit content for our website and other platforms to help readers with their personal finances and to help clients build their businesses. We are looking for someone who is equal parts writer, editor and organizer. You’ll assist the lead branded content editor and work closely with the revenue team to hit our goals and grow our business.

Essential Duties and Responsibilities

  • Collaborates with the lead editor to organize and guide the work of the branded content team
  • Runs the team in the lead editor’s absence
  • Reads revenue and audience analytics and uses insights to suggest content changes and new content ideas
  • Has a strong understanding of our business model, including the functions and revenue goals of other teams and their platforms
  • Applies knowledge of platform best practices to optimize content for revenue
  • Thinks outside the box to develop new ways and platforms to present branded content
  • Develops branded content ideas and approaches that resonate with readers, such as showing an offer’s unique value, ease of use, trustworthiness, element of surprise, etc
  • Edits and writes branded content in a useful, engaging, non-salesy way that leads to strong click-through rates
  • Brings a collaborative approach to the editing process. Instead of just rewriting, engages in a productive give-and-take with writers, resulting in stories that maintain voice
  • Has an advanced understanding of performance marketing and branded content strategies
  • Coordinates content and promotion with colleagues
  • May take on projects related to content
  • Contributes to and supports platform and product strategies

Technical Skills / Qualifications

  • At least 2 years of professional editing experience in media and at least 2 years of professional writing experience in media
  • Experience with branded content
  • Working knowledge of Google Analytics and/or other analytics platforms
  • Working knowledge of AP style

Essential Team/Communication Skills

  • Plays a key role in developing and maintaining company culture
  • Leads by example by using The Penny Hoarder values in everyday decision-making: courageous, innovative, respectful, selfless, accountable
  • Helps team members set development goals that position them to grow in their career
  • Accepts responsibility for team performance; easily tracks and communicates their team’s results to senior leadership
  • Often speaks up to their manager about smart solutions to challenges
  • Knows when to be decisive and when to seek buy-in from fellow employees
  • Creates systems and processes that help their team be more efficient
  • Reacts quickly yet thoughtfully, and thrives in an environment that changes quickly to help us stay ahead of competitors
  • Strong influencing skills; is able to rally others around ideas
  • Seeks and readily implements feedback from team members, as well as other leaders across the organization
  • Converts projects into specific tasks and schedules. Helps individual employees set goals that help the department and company move forward
  • Encourages others to have a positive attitude and helps create a positive working environment; acts as a role model
  • Brings a calm demeanor and positive attitude that inspires trust and confidence, even when stressful events occur, causing people around the company to naturally flock to them as a leader
  • Has a high level of self-awareness and treats feedback as an opportunity for growth; proactively applies it beyond the instance where it’s given.
  • Able to provide feedback to others effectively and with positive intent
  • Swiftly and smoothly changes tasks and priorities to fit the needs of the company. Knows when to abandon projects that are no longer priorities, even if some of the work was already completed

Although our team is currently working remotely due to the COVID-19 pandemic, we are excited to be recruiting and hiring new team members. All interviews will be conducted remotely, and remote-working accommodations will be made for hired employees until we are safely able to return to the office.

About The Penny Hoarder

The Penny Hoarder is one of the nation’s largest personal finance websites. We envision a world with less money stress. Our mission is simple: to empower people to make smart choices with their money. We do this by sharing actionable and inspirational advice, and resources about how to make, save and manage money. The Penny Hoarder’s team is headquartered in the beautiful and walkable downtown St. Petersburg, Florida. For more information, visit:

Benefits and Perks: 

  • Health Insurance with 100% of premiums covered (health, dental and vision) 
  • Generous vacation program
  • 7 paid holidays
  • Unlimited sick days
  • 401(k) with generous employer match 
  • Parking/communications allowance
  • Free beverages and snacks
  • Work from Home days
  • Guest speakers and talks by industry and community leaders 

If you found this job on Indeed or another website, please navigate to our website to apply, so you can answer our application questions. You can read more about what it’s like to work with us at

The Penny Hoarder is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at The Penny Hoarder are based on business needs, job requirements and individual qualifications. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. The Penny Hoarder will not tolerate discrimination or harassment based on any of these characteristics. We encourage all qualified people to apply.

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