We believe in the power of creativity: creativity that makes people think, feel, and then act.

Creativity brimming with bravery and vision, heart and humor, imagination and truth.

We believe that brands should stand for more than what they’re selling.

With culture as our playground and emotion as our craft, we help our clients
change minds, win hearts, and create memories.

We believe that good people are the key to creating great work. Our halls are filled
with passionate thinkers and makers, seasoned experts and rising stars, who unleash
each other’s brilliance and celebrate every win as a team.

Together, we bring ideas from the page into the world, ideas that are so audacious, so original,
so meaningful that they couldn’t come from you or me - only we.

WE ARE TMA. CREATIVITY THAT MATTERS.

 

Job Overview: 

As a consumer engagement agency, digital design strategy and execution permeate everything we do. Digital isn’t a group or a department within The Marketing Arm—it’s an ever-present way of connecting with, engaging, and rewarding people for engaging with our brands. In addition, digital creates emotional experiences that connect shoppers and brands throughout the entire path to purchase – pre-purchase, in-store and post-purchase.

Design Strategists understand emerging technologies, platforms, and social channels and are well versed in the role each tool plays in engaging shoppers and influencing behavior. You’ll also have a keen eye for the area of websites, apps, media consumption, influencer, and social. You will be strategic, creative, and a champion of digital strategy and design. You will be responsible for keeping teams (internal and external) informed and up to date on the latest digital innovations and providing a strong POV on the implications and next steps for your brand.

Responsibilities:

  • Understand consumer/shopper digital behaviors across the journey path to purchase.
  • Collaborate strategically with internal partners and clients.
  • Have working knowledge of the latest digital marketing, emerging technologies, promotional and content marketing trends and formats.
  • Infuse digital thinking and activities based on behavioral and media consumption trends into our CPG and shopper accounts.
  • Develop digitally-led concepts that drive business objectives and conversion.
  • Fuel the development of digital concepts and creative executions that spark great work.
  • Consult with and support concepting teams to ensure that ideas are digitally feasible and strategically sound.
  • Recommend digital ecosystems (where a program lives, including extensions).
  • Recommend amplification tactics (social promotion, influencer, digital PR, digital media, etc.).
  • Identify and pilot new emerging technologies/trends.
  • Simplify complex digital concepts – make them digestible and actionable.
  • Commercialize best-in-class work internally and externally.
  • Contribute to the growth of TMA’s digital culture and education initiatives.
  • Work with digital producers to identify design and development partners to build effective digital executions.
  • Work with producers to determine which partners have the capabilities and resources to execute a program to the standard of the team and to properly meet business objectives.
  • Provide strategic and design recommendations and share best practices covering user experience of  websites, apps, and microsites.
  • Provide strategic recommendations and best practices for digital content on social and content platforms.
  • Analyze reporting data and provide key takeaways and insights to help improve future work.
  • Assist the producer in managing budgets and third-party partners.

Qualifications:

  • 2-5 years of Digital experience (consumer promotions, influencer, and/or social media marketing a plus).
  • A bachelor’s degree in digital design, or digital marketing, media or related field.
  • Diverse experience, including CPG, food or beverage experience preferable.
  • Track record in designing and executing successful digital programs.
  • Outstanding presentation and collaboration skills needed to drive ideas, build credibility and rapport with internal and external stakeholders in a team environment.
  • Commitment to impact; ability to incorporate new learning into existing plans and act decisively.
  • Ability to quickly adapt and make an immediate impact through a positive and proactive nature, high-energy level and multifaceted experience.

 

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