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Job Overview: 

We’re hiring a Strategist in our Consumer Engagement group to help lead global social media strategy (both B2C and B2B) for a large, complex energy client, for which we are the social media lead agency among a large inter-agency team. The perfect candidate will be fluent in social media (ideally inclusive of paid media strategies), ambitiously keeps abreast of the ever-changing marketing and media landscape innovations, and has experience bringing social media strategies to life to a major brand. This person will be curious, ready to learn a complex business in the highly regulated energy industry. They should be strategic and creative and an ongoing student of social, digital and emerging marketing trends. 

Responsibilities:

  • Develop both high-level and tactical strategic plans and POVs for our clients and brand teams, and partner extensively with internal teams (like account teams, research and analytics, and creative) to develop breakthrough digital and social media programs that ladder back to marketing and business objectives
  • Partner with the insights & analytics team to develop strong insights to provide fodder for everything from content to major campaigns
  • Strategically define key objectives, performance indicators, analytics and KPI reporting methods across campaigns 
  • Ability to make strategic recommendations for paid social and key platforms for campaigns
  • Responsible for briefing creative team on creative deliverables on an ongoing basis, ranging from social and digital content to major campaign and planning initiatives
  • Work closely with the agency Strategy leadership team to ensure our consumer-engagement strategic frameworks are distinct and effective so they produce quantifiable business results – and add value to the lives of consumers.

Qualifications:

  • 3+ Years of Work Experience primarily in digital (inclusive of social) marketing.
  • Agency Experience Preferred with an agency that focuses on consumer advertising, media, or digital marketing.
  • Experience Bringing Social Media to Life for a brand – Minimum of 2 years working in social media for B2B or B2C client or brand; paid social media strategy experience preferred as well
  • Thrive in a fast-paced environment - Demonstrate ability to utilize resources to drive clients’ marketing and overall business objectives. Be an entrepreneurial, self-starter that helps drive innovation needed by our clients and the agency.
  • Digital Consumer Marketing Breadth & Depth - Experience in as many of the following areas of marketing: brand strategy, positioning, traditional and digital media buying and planning, advertising, product and service development, public relations, communications, media, digital advertising.
  • Consumer Engagement Strategy - Experience with primary and secondary research, and leveraging that information to develop, personas, customer journeys and communication planning. Hands-on experience creating strategies and identifying where social media fits into the overall marketing mix.
  • Writing and Speaking – Excellent written and oral communication skills and presentation experience.
  • Education – Bachelor’s required; preferably in marketing, business, communication or commerce.

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