We believe in the power of creativity: creativity that makes people think, feel, and then act.

Creativity brimming with bravery and vision, heart and humor, imagination and truth.

We believe that brands should stand for more than what they’re selling.

With culture as our playground and emotion as our craft, we help our clients
change minds, win hearts, and create memories.

We believe that good people are the key to creating great work. Our halls are filled
with passionate thinkers and makers, seasoned experts and rising stars, who unleash
each other’s brilliance and celebrate every win as a team.

Together, we bring ideas from the page into the world, ideas that are so audacious, so original,
so meaningful that they couldn’t come from you or me - only we.

WE ARE TMA. CREATIVITY THAT MATTERS.

 

Job Overview:

You’re passionate about your work and commit to whatever it takes to get the job done. You believe the team is stronger than the individual. You have an entrepreneurial spirit. You look, you learn, you envy and you become better. You’re a big picture thinker who’s courageous enough to pursue your passions.

As a consumer engagement agency, digital strategy and execution permeate everything we do. Digital isn’t a group or a department within The Marketing Arm—it’s an ever-present way of connecting with, engaging, and rewarding consumers and creating emotional experiences for shoppers and brands. And every day, we work together to deliver emotional engagements that connect with people across the path to purchase. As such, we’re hiring a Senior Strategist to help take our agency to new heights, depths, and horizons. The perfect candidate will have an eye for emerging technologies and digital innovations and possess practical knowledge in the areas of website, media, influencer, and social strategy. This person will be both strategic and creative as well as a student of new technology and marketing trends.

The ideal candidate would have a strong mix of digital, social, mobile, shopper marketing and promotions experience with consumer-facing. Fortune-500 brands and retailers across multiple sales channels. Significant social media and digital marketing hands-on expertise is required.

Responsibilities:

Key responsibilities:

  • Understand consumer digital behaviors.
  • Have working knowledge of the latest digital marketing, emerging technologies, promotions and content marketing trends and formats.
  • Infuse digital thinking and activities into our CPG and shopper accounts.
  • Develop digital-lead concepts that drive business objectives.
  • Contribute to the development of digital concepts and creative executions.
  • Consult with conceptors to ensure that ideas are digitally feasible and strategically sound from a digital perspective.
  • Recommend digital ecosystem (where a program lives, including extensions).
  • Recommend amplification tactics (social promotion, influencer, digital PR, digital media, etc.).
  • Identify and pilot new emerging technologies/trends.
  • Explain complex digital concepts in a simple manner.
  • Provide best-in-class work for precedent or example.
  • Contribute to digital culture/education initiatives.
  • Collaborate strategically with internal partners and clients.
  • Work with digital producers to identify digital design and development partners to build the digital executions.
  • Work with producers to determine which partners have the capabilities and resources to execute a program to the standard of the team and to properly meet business objectives.
  • Provide strategic recommendations and best practices on user experience and design for websites.
  • Provide strategic recommendations and best practices for digital content on social and content platforms.
  • Analyze reporting data and provide key takeaways and insights to help improve future work.
  • Managing budgets and third-party partners.

Qualifications:

  • 2-4 years of Digital experience (consumer promotions, influencer, and/or social media marketing a plus).
  • Mix of experience across different industries; CPG, food or beverage experience preferable.
  • Track record in development and execution of successful digital programs.
  • Outstanding presentation and collaboration skills needed to drive ideas, gain credibility and build rapport with all types of internal and external stakeholders in a team environment.
  • Commitment to impact; ability to incorporate new learning into existing plans and act decisively.
  • Ability to quickly adapt into a new organization and make an immediate impact through a positive and proactive nature, high energy level and credible experience.

 

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