We believe in the power of creativity: creativity that makes people think, feel, and then act.
Creativity brimming with bravery and vision, heart and humor, imagination and truth.
We believe that brands should stand for more than what they’re selling.
With culture as our playground and emotion as our craft, we help our clients change minds, win hearts, and create memories.
We believe that good people are the key to creating great work. Our halls are filled with passionate thinkers and makers, seasoned experts and rising stars, who unleash each other’s brilliance and celebrate every win as a team.
Together, we bring ideas from the page into the world, ideas that are so audacious, so original, so meaningful that they couldn’t come from you or me - only we.
WE ARE TMA. CREATIVITY THAT MATTERS.
TMA is looking for a strategic minded marketing manager who will work 50% on-site at our client and lead marketing efforts with internal and external teams supporting their business. The marketing manager will also be required to spend time in retail markets with an estimated 10-12 days a month traveling to Akron, Philadelphia and or Maryland/DC area for the duration of the assignment.
This position will serve in the following capacities/roles:
Marketing Planning – Lead the communications and marketing planning across the consumer funnel. Including but not limited to:
Serve as the brand steward to validate that each communication piece is consistent with the brand and retail need.
Oversee wholistic marketing plan from awareness through loyalty and the touch-points along the way ensuring that all parties are working together for the most effective and cohesive plan.
Work with client team and agency teams to determine the appropriate spend against objectives including selected plans, channels and test and learn activity.
Host and connect appropriate agency and client teams via integrated meetings to ensure each party is working together.
Work with the client's paid media team to garner approvals needed for buy authorization and trafficking of creative for appropriate approvals.
Analyze plan efficacy and assess recommendations for optimizations.
Vet and assess incremental opportunity recommendations to garner approval and run execution.
Determine appropriate steps for owned channels and work with key parties to enable communication in these channels.
Ensure community management team is primed as changes are made in owned social.
Continue to refine, vet and solidify a clear promotional strategy and lead the execution of promotional power periods.
Propose strategy and programs from mechanics and legal to activation and amplification.
Monitor and report on performance and optimization recommendations.
B2B Strategy Enablement – Assist in managing and implementing B2B Strategy and creation of Sales enablement materials.
New Store Launches – Oversee marketing inclusion and support during new store openings including but not limited to new child pages, signage, owned social announcements, inclusion in media radius, etc.
Bachelor’s degree in business, marketing or communications.
6-8+ years of marketing, retail or agency client services experience.
Expected Travel: 50%.
Proficient in creating brand, shopper or retail promotions.
Strong working knowledge in media, digital strategy, implementation, and production.
Solid experience examining/synthesizing research and insight development.
Comprehensive knowledge of the creative process.
Excellent organizational, verbal and written communication skills.
Extensive experience creating, leading and delivering presentations.