We believe in the power of creativity: creativity that makes people think, feel, and then act. Creativity brimming with bravery and vision, heart and humor, imagination and truth.
We believe that brands should stand for more than what they’re selling. With culture as our playground and emotion as our craft, we help our clients change minds, win hearts, and create memories.
We believe that good people are the key to creating great work. Our halls are filled with passionate thinkers and makers, seasoned experts and rising stars, who unleash each other’s brilliance and celebrate every win as a team.
Together, we bring ideas from the page into the world, ideas that are so audacious, so original, so meaningful that they couldn’t come from you or me.
Only we. We Are TMA. Creativity That Matters.
The Regional Account Director works closely with the Field Marketing Team to deliver the client strategy on their assigned accounts in their assigned areas of responsibility, helping to drive revenue and profit growth through effective relationship management and value creation.
As one of the lead agency contacts, the primary role of the Regional Account Director is to be the strategic liaison for clients and partner agencies. The Regional Account Director will also serve as the internal agency team lead and oversees the management of multiples teams:
Demonstrate confidence, authority and solid decision making as the agency’s leadership voice.
Effectively plan and organize the work of yourself and your team to handle the account efficiently and productively.
Create an inspiring working environment that encourages the team to push the limits of ideas and their own career growth.
Evaluate support staff and develop individual growth plans.
Work with agency leadership on internal initiatives.
Assist in the strategic development process, providing strategic insight and thought leadership from program development to agency POVs.
Ensure timely spending and close out of local budgets within the fiscal year
Ensure compliance of all local rules and regulations as it pertains to marketing dollars planning and execution
Develop a trust-based working relationship with the local senior leadership and with headquarter clients
Brand steward responsible for maintaining consistency of the overall brand in local executions
Provide Sr. Director, Field Marketing with critical information and key insights based on geographical nuances and local clients’ needs and perceptions
Evaluate and negotiate local advertising opportunities and added value
Recognize and advance big ideas, or opportunities for big ideas
Monitor and identify future marketing, cultural, consumer and advertising issues and opportunities facing their client/s
Ensure overall quality of work on their accounts
Manage client expectations, objectives, and timelines, in conjunction to your local team and agency partners
Recognize, work through and resolve conflict situations (internally and externally)
Build and maintain senior-level relationships at the client and within the agency
Act as a resource to team members in assessing ideas and directions
Bachelor’s degree in business, marketing or communications
8+ years of client services experience, advertising/promotional background
6+ years management/mentorship experience (preferably experience including hiring actions, termination actions, and performance reviews)
Strong working knowledge in fully integrated marketing including digital, social, OOH, radio, streaming music, cinema, print, etc…
Event activation experience preferred
Solid experience examining/synthesizing research and insight development
Solid experience managing/synthesizing data into action oriented solutions.
Comprehensive knowledge of the creative process & experience as a brand steward
Excellent organizational, verbal, written communication skills and naturally high level of attention to detail
Extensive experience creating, leading and delivering presentations to CxO level clients