We believe in the power of creativity: creativity that makes people think, feel, and then act. Creativity brimming with bravery and vision, heart and humor, imagination and truth.
We believe that brands should stand for more than what they’re selling. With culture as our playground and emotion as our craft, we help our clients change minds, win hearts, and create memories.
We believe that good people are the key to creating great work. Our halls are filled with passionate thinkers and makers, seasoned experts and rising stars, who unleash each other’s brilliance and celebrate every win as a team.
Together, we bring ideas from the page into the world, ideas that are so audacious, so original, so meaningful that they couldn’t come from you or me.
Only we. We Are TMA. Creativity That Matters.
A key part of the evolution of our Culture Marketing practice here at TMA, we are looking for a VP Strategy Experience | Experiential. In this role, you will work at the intersection of data and humanity and use data-driven research as well as your human intuition and knowledge of consumers and culture to develop strategies for brands seeking innovative marketing strategies in a changing consumer and marketing landscape. We are looking for someone with a strong experiential background, but more important someone who has a vision for where experience is going as a holistic mentality solution for a brand.
TMA is made up of marketers, creatives, designers, and subject matter experts across Experiential Marketing, Digital Marketing, Social Media, Entertainment and Sports Marketing and sits within a network of entrepreneurs, creators, and influencers of culture. We are looking for someone who has their finger on the pulse of culture and know how to tap into it, create it, and leverage it to drive brands and business forward.
Who You Are:
You will play an integral part as the lead strategist for a TMA client as well as act as a thought leader for the agency both internally and externally. You will mine and unearth deep cultural, consumer and brand insights, and translate them into holistic marketing communications strategies and ideas. You will work in a cross-functional role spearheading research-based insights and integrated cultural marketing strategies, platforms and programs. This will require cross-pollination within the company and operating across various divisions and disciplines to add strategic depth to client recommendations.
This role must sit in our Chicago office.
Must have strong experience working within an integrated agency team who collaborates to bring forth the best solutions for the client
Strong experiential strategy background
Ability to lead the development of strategic planning processes, including the identification of positioning, strategic and communication, go-to-market planning, and the design and visualization of strategic stories
Use insight development, consumer research, business sense, brand strategy and communications planning to enhance program strategies and stories
Promote innovative ways to deliver data-driven research to internal and external clients
10+ years of strategically-led agency experience
Bachelor’s degree in business, marketing or communications or related field
Experience in building strong consultative relationships with clients as an integrated marketing communications advisor
Experience developing innovative, creative, and effective client strategies and go-to-market ideas
Understands and distills primary and secondary research for business intelligence needs and cultural analysis.
Equal fluency in data analytics and the art of reaching and influencing audiences today.
Has a passion for identifying and learning new trends in culture, technology, music, sports, and entertainment