Our focus? Make brands mean something to consumers no matter how they come in contact.
Which is why we have deep expertise across multiple disciplines. This creates an integrated solution of the critical marketing capabilities our clients need. Not to mention less overhead and more cohesive thinking.
It works! Over 100 top brands agree.
Founded in 1993, The Marketing Arm has a distinctive culture that aims to inspire the best people to improve daily, think bigger, and maximize fun.
We have 750+ employees across 15 offices in 10 countries, and are a part of the DAS Group of Companies, a division of Omnicom Group Inc.
If you care about awards, we’ve got those too: “Most Awarded Agency,” “Most Creative Agency,” “Best Places to Work,” Lions, Pencils, Clios, Reggies … you name it.
Our culture is unbeatable, and we're growing in size and capability every day. We have fun, take pride in our work, and welcome talented people who want to do the same.
Be Anywhere. Do Anything. Start Here.
A key part of the evolution of our Culture Marketing practice here at TMA, we are looking for a VP Strategy Experience | Experiential. In this role, you will work at the intersection of data and humanity and use data-driven research as well as your human intuition and knowledge of consumers and culture to develop strategies for brands seeking innovative marketing strategies in a changing consumer and marketing landscape. We are looking for someone with a strong experiential background, but more important someone who has a vision for where experience is going as a holistic mentality solution for a brand.
TMA is made up of marketers, creatives, designers, and subject matter experts across Experiential Marketing, Digital Marketing, Social Media, Entertainment and Sports Marketing and sits within a network of entrepreneurs, creators, and influencers of culture. We are looking for someone who has their finger on the pulse of culture and know how to tap into it, create it, and leverage it to drive brands and business forward.
Who You Are:
You will play an integral part as the lead strategist for a TMA client as well as act as a thought leader for the agency both internally and externally. You will mine and unearth deep cultural, consumer and brand insights, and translate them into holistic marketing communications strategies and ideas. You will work in a cross-functional role spearheading research-based insights and integrated cultural marketing strategies, platforms and programs. This will require cross-pollination within the company and operating across various divisions and disciplines to add strategic depth to client recommendations.
This role must sit in our Chicago office.
Must have strong experience working within an integrated agency team who collaborates to bring forth the best solutions for the client
Strong experiential strategy background
Ability to lead the development of strategic planning processes, including the identification of positioning, strategic and communication, go-to-market planning, and the design and visualization of strategic stories
Use insight development, consumer research, business sense, brand strategy and communications planning to enhance program strategies and stories
Promote innovative ways to deliver data-driven research to internal and external clients
10+ years of strategically-led agency experience
Bachelor’s degree in business, marketing or communications or related field
Experience in building strong consultative relationships with clients as an integrated marketing communications advisor
Experience developing innovative, creative, and effective client strategies and go-to-market ideas
Understands and distills primary and secondary research for business intelligence needs and cultural analysis.
Equal fluency in data analytics and the art of reaching and influencing audiences today.
Has a passion for identifying and learning new trends in culture, technology, music, sports, and entertainment