Our focus? Make brands mean something to consumers no matter how they come in contact.
Which is why we have deep expertise across multiple disciplines. This creates an integrated solution of the critical marketing capabilities our clients need. Not to mention less overhead and more cohesive thinking.
It works! Over 100 top brands agree.
Founded in 1993, The Marketing Arm has a distinctive culture that aims to inspire the best people to improve daily, think bigger, and maximize fun.
We have 750+ employees across 15 offices in 10 countries, and are a part of the DAS Group of Companies, a division of Omnicom Group Inc.
If you care about awards, we’ve got those too: “Most Awarded Agency,” “Most Creative Agency,” “Best Places to Work,” Lions, Pencils, Clios, Reggies … you name it.
Our culture is unbeatable, and we're growing in size and capability every day. We have fun, take pride in our work, and welcome talented people who want to do the same.
Be Anywhere. Do Anything. Start Here.
You’re passionate about your work and commit to whatever it takes to get the job done. You believe the team is stronger than the individual. You have an entrepreneurial spirit. You look, you learn, you envy and you become better. You’re a big picture thinker who’s courageous enough to pursue your passions.
As a consumer engagement agency, digital strategy and execution permeate everything we do. Digital isn’t a group or a department within The Marketing Arm—it’s an ever-present way of connecting with, engaging, and rewarding consumers and creating emotional experiences for shoppers and brands. And every day, we work together to deliver emotional engagements that connect with people across the path to purchase. As such, we’re hiring a Senior Digital Shopper Strategist to help take our agency to new heights, depths, and horizons. The perfect candidate will have an eye for emerging technologies and digital innovations and possess practical knowledge in the areas of media, social, mobile, web, and eCommerce. This person will be both strategic and creative as well as a student of new technology and marketing trends.
The ideal candidate would have a strong mix of digital, social, mobile, and promotions experience with consumer-facing Fortune-500 brands and retailers across multiple sales channels. Significant digital, content, and/or social media marketing hands-on expertise is required.
Understand consumer digital behaviors
Understand the best mechanics to engage the target for brands and retailers
Provide best-in-class work for precedent or example
Develop digital-lead concepts
Refine concepts based on client feedback
Recommend digital ecosystem (where a program lives, including extensions)
Recommend amplification tactics (social promotion, digital PR, digital media, etc.)
Collaborate strategically with internal partners and clients
Infuse digital thinking and activities into our CPG and shopper accounts
Identify and pilot new emerging technologies/trends
Contribute to the development of digital concepts and creative executions
Contribute to digital culture/education initiatives
Explain complex digital concepts in a simple manner
Attend client and internal briefings and provide input/feedback around client ask
Concept digital programs that drive business objectives
Consult with conceptors (creative) to ensure that ideas are digitally feasible and strategically sound from a digital perspective
Identify digital-focused tactics that will support concepts or business objectives
Provide POVs on new or relevant digital technology or strategies
Work to identify digital design and development partners to build the digital executions
Determine which partners have the capabilities and resources to execute a program to the standard of the team and to properly meet business objectives
Develop the functional requirements documentation (presentation to clients and RFP document to partners) that details what should be included in the program/website/app build
Provide strategic recommendations and best practices for User Experience and Design for websites
Provide strategic recommendations and best practices for digital content on social and content platforms
Analyze reporting data and provide key takeaways and insights to help improve future work
Have working knowledge of the latest digital marketing, emerging technologies, promotions and content marketing trends and formats
Demonstrate strong listening skills and attention to detail
Managing budgets and third-party partners
3 - 5 years of Digital experience (consumer promotions and/or social media marketing a plus)
Mix of experience across different industries; CPG, food or beverage experience preferable
Track record in development and execution of successful digital programs
Outstanding presentation and collaboration skills needed to drive ideas, gain credibility and build rapport with all types of internal and external stakeholders in a team environment
Commitment to impact; ability to incorporate new learning into existing plans and act decisively
Ability to quickly adapt to a new organization and make an immediate impact through a positive and proactive nature, high energy level and credible experience