The Information is seeking an Audience Development Marketing Manager, responsible for driving attendance to virtual and in-person events through research, effective partnerships and marketing strategies. The Audience Development Marketing Manager will deliver senior level executive audiences to The Information’s sponsored events.
This is an opportunity to join the growing team at The Information, a leader in digital subscription news. Founded in 2013, The Information has attracted tens of thousands of paying subscribers—putting the business on firm footing, and our subscribers include some of the most influential people on the planet. Each year The Information executes 20+ events.
- Develop and lead audience development strategy to deliver C-Suite and business/tech leader audiences to The Information’s best in class events.
- Identify strategic partnership opportunities to increase reach and drive attendee registrations for The Information’s events.
- Execute cross-platform outreach including email, digital and social to deliver quality event attendees. Measure, report on and optimize each platform based on performance.
- Research and build event attendee profile segments and custom lists utilizing multiple sources including internal audience data and third party databases.
- Work with internal teams to manage attendees communications before, during and after events.
- Work directly with design and marketing resources to create collateral for audience development marketing efforts.
- Analyze data and provide regular reporting to stakeholders.
- 3+ years in marketing, communications or audience development.
- Experience executing successful email marketing campaigns.
- Experience working in Customer.IO (or another email service provider, like Sailthru or Mailchimp) and Salesforce, a plus.
- Track record of independent work that meets or exceeds goals against clearly stated objectives.
- Work in-office at our downtown San Francisco headquarters, when we reopen in September 2021. Until then, work remotely by San Francisco business hours.