Are you a detail-oriented, driven marketing professional who loves project management and craves a values-driven organization?  Come join our team!   

The Marketing Specialist serves as the key project manager and central hub for the coordination of content creation at Goulet Pens.  As Marketing Specialist, you will be responsible for organizing the day-to-day execution of marketing initiatives that support the Goulet brand to our community of fountain pen enthusiasts. This includes coordinating photography and video production, product launches and promotions, education, and community engagement.  This role will also execute on key marketing efforts, such as email campaigns and social media content creation.

This role will be based in Henrico, VA with in person training and some remote work flexibility.

Responsibilities:

Project Management

  • Create and maintain project plans including milestones, estimates, assigned resources, and due dates for marketing projects. Regular marketing projects include:
    • Product photography
    • Video content 
    • Social media posting
    • Email campaigns
    • Written copy
  • Actively communicate schedules, resource needs, and priorities within the marketing team 
  • Coordinate a master calendar that communicates tasks, deadlines and publish dates for marketing content. Assign and track deliverables to marketing team contributors
  • Communicate with other teams (Inventory, Fulfillment, Customer Care) to coordinate content projects when needed
  • Assign and schedule daily photography deliverables to meet product launch deadlines and marketing campaign timelines
  • Manage and curate the social media content calendar based on product launches, consumer trends, holidays, and community activity, working with the Product Coordinator 

Reporting & Analytics

  • Gather and organize metrics into regular reports that outline top-performing content on social channels
  • Generate reports analyzing the effectiveness of our direct marketing efforts for email campaigns and digital ads
  • Conduct regular meetings to schedule new content and to review content performance
  • Provide insights and recommendations for content scheduling strategy based on performance results

Content Creation and Publishing

  • Maintain weekly email publication schedule and generate ongoing email content
  • Write clear and compelling copy for email, social and website as needed
  • Influence and adhere to established brand guidelines and consistently produce error-free work
  • Manage the content calendar and provide daily content publishing coverage
    • Current social media platforms include, but are not limited to:  YouTube, Instagram, TikTok, Facebook, Twitter, Goulet Pens blog (Wordpress), and Pinterest
  • Contribute to content ideation and creation for our social media channels
  • Partner with the CEO to execute content strategy, in alignment with company mission and values
  • Partner with Product Ambassador, coordinate ad-hoc promotional efforts with external brands and influencers for co-branding and cross-promotional initiatives

Qualifications:

  • A minimum of 1 year of experience working on a Marketing Team preferred.
  • Detail oriented individual with a strong focus on quality and strong project management skills. A proven level of experience driving processes and timelines with competing priorities.
  • Experience with professional project management.  Experience with ClickUp is a plus!
  • A demonstrated understanding of content marketing, digital advertising, and ecommerce strategies.
  • Exceptional customer service, teamwork, organizational and communication skills to thrive in a dynamic culture.
  • Superior writing and proofing skills are a must.
  • Bachelor’s Degree in Marketing or related field is a plus.

Benefits:

  • 401(k) with company match
  • Health, dental and vision insurance
  • Paid time off
  • Pet insurance
  • Life insurance
  • Paid volunteer service hours after 1 year

 

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