The Florida Panthers are a community focused organization led by an authentic management team that served our country and now serves the South Florida community. The organization is on the rise and is experiencing success both on and off the ice. Led by General Manager Bill Zito, the Panthers are coming off their best season in franchise history, entering the 2024-2025 season as Stanley Cup Champions. Off the ice, the business is experiencing growth across all key metrics and our revenue is at an all-time high. The organization is expanding outside of Amerant Bank Arena via the renovation of the FTL War Memorial in downtown Fort Lauderdale. This state-of-the-art ice facility features two regulation-size rinks, including a new team practice rink with stadium seating, and a 4,000-capacity music theatre for live entertainment. The future is bright, and we are very proud of what we are building in South Florida.

Job Title: Social Media Coordinator
Department: Marketing
Reports To: Social Media Manager
FLSA: Non-Exempt
Employment Type: Full-Time
Location: Amerant Bank Arena

Job Summary:
Under the direction of the Social Media Manager, the Social Media coordinator will support in the
construction and implementation of the organization’s social media strategy as it pertains to the Florida
Panthers. This role will be deeply involved in the day-to-day content production of Panthers channels, as
well as providing support to the organization’s ancillary accounts and will be an integral part of the content
team to help push the Panthers brand forward.

:
Job Functions
Specific duties include but are not limited to:
• Responsible for the day-to-day support of all Florida Panthers owned social media channels,
including but not limited to: X, Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.
• Stay up to date with relevant trends applicable to the Florida Panthers brand and ancillary
accounts.
• Assist in leading event coverage of all Panthers games and events, concerts, and any other
related events when needed.
• Collaborate with relevant internal departments to coordinate efforts and cross-promotional
opportunities on events such as theme nights, ticket or community initiatives, and sponsorship
activations.
• Monitor relevant social conversation around the Panthers, NHL, and the current social/cultural
landscape.
• Focus on brand building, awareness, and relevancy to help continue growing the Florida
Panthers brand throughout the market and larger areas of influence.
• Be an active part in brainstorming, creating, and executing content ideas for all company
initiatives.
• Assist in influencer marketing strategies.
• Help manage relationships with other local teams, affiliates, NHL social, and vendors.

Qualifications:
• 1-3 years of relevant experience directly managing brand accounts.
• Should be extremely organized and detail oriented, with a focus on quality and consistency.
• Passion for social media and sports.
• Strong understanding of social media culture, platforms, trends, and strategy.
• Proficiency in using a data-driven strategy to drive KPIs and decision making.
• Experience using DSLR cameras and the Adobe Creative Suite is preferred.
• Excellent writing and verbal communication skills.
• Positive attitude and strong work ethic a must, must have a “team-first” mentality with an
eagerness to learn.
• Must be able to maintain and abide by organizational confidentiality standards.
• Ability to work under fluid deadlines and complete tasks in a timely and efficient manner.
• Bachelor’s degree in communications, journalism, marketing, or other related experience.

Position Type/Expected Hours of Work:
This is a Full-Time exempt position. Must be able to work flexible hours, including some nights, weekends, holidays, etc.

At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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