Where You'll Come In

The Acquisition Associate, Paid Social will be responsible for supporting the Senior Acquisition Manager, Prospecting in owning and scaling TFD’s core prospecting channels (across social, display, native, and OTT/CTV). This person will be responsible for campaign/ad building, vendor management, performance analysis, and driving new customer growth and retention. A successful Acquisition Associate, Paid Social will have strong data-based decision making skills that they can combine with their channel expertise. 

You’ll collaborate with teams across the business (especially Brand, Creative, and Engineering) to strategize innovative ways to scale and test on our existing platforms, while also vetting and researching new paid channel opportunities. Upon your start, you will be expected to assist with campaign creation and performance analysis for knowledge sharing. You’ll also be expected to work closely with our current platform reps in strategizing ways to efficiently scale our smaller channels.

How You'll Make An Impact

  • Lead and manage end-to-end paid social campaign set up and daily optimizations 
  • Partner with teams across the business to ensure timely launches of new campaigns and brand alignment
  • Use your analytical skills to deep dive into daily, weekly, and monthly performance and provide reports/analysis for cross functional knowledge sharing
  • Manage relationships with channel reps and set them up for success, including check ins, supplying them with proper assets, and keeping them up to date on new launches and campaigns
  • Assist with budget pacing and higher level strategy across channels
  • Create creative briefs to present to the brand + creative team to ensure a regular cadence of asset testing across channels

We're Excited About You Because

  • You have 1+ years of direct digital marketing experience (subscription or DTC experience a big plus)
  • You have paid social and/or display/native performance marketing experience, either client-side or at a digital agency (experience with Facebook Ads Manager strongly preferred)
    • Experience with additional platforms such as Google Ads, TikTok, and Pinterest a plus
  • You are proficient in Microsoft Excel and have experience with either Google Analytics or Looker
  • You have experience running A/B tests 
  • You have a strong analytical mentality and problem-solving skills
  • You have a deep understanding of marketing KPIs (CPA, CVR, CTR, etc)
  • You enjoy autonomy to test new and innovative ideas to help scale our programmatic channels
  • You have a passion for performance marketing, staying on top of the changing ecosystem including advertising channels, technologies, and new creative formats
  • You have a collaborative attitude and the ability to thrive in a team environment

Return-to-work guidelines

We support our team members with the flexibility to thrive, professionally and personally. Currently all hybrid team members are asked to be in the office for 2 Gathering Days a week to continue to build a collaborative, lively, and invested environment - a unique in-person culture we are proud of. Gathering Days are Tuesday, Wednesday, and Thursday, however the office will be open and available for all Monday through Friday. This hybrid policy can be subject to change at company discretion.

A Few of Our Best Benefits

  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • 12 week paid parental leave
  • Competitive 401k plan with company match
  • Flexible PTO and WFH policy
  • Relocation Assistance  
  • Discounted fresh food for your pup
  • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically.  

For this role the anticipated hiring base compensation range is $65,000 - 72,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in The Farmer's Dog’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.