The Daily Beast delivers award-winning original reporting and sharp opinion from big personalities in the arenas of politics, pop-culture, world news, and more. Fiercely independent and armed with irreverent intelligence, we now reach more than 20 million readers per month. We are based in New York and are an operating business of IAC.

Job Description

The Daily Beast is looking for a Creative Strategy Lead to join our growing marketing team. This individual will be responsible for strategizing and developing marketing campaigns that support both internal business initiatives as well as external advertising partners. 

The ideal candidate will have exceptional communication skills, a sense of urgency and is able to work cross-functionally with multiple departments or partners.

General Qualifications

  • Experience creating and executing content campaigns across multiple platforms, either for advertising partners, internal marketing, or both
  • Strategic, 360-degree thinker who can translate business and advertiser goals into compelling content for readers
  • The ability to thrive in an entrepreneurial environment where you don’t wait for direction but instead pitch new ideas and proactively take charge
  • Detail-oriented and organized
  • Team player who excels at collaboration

Responsibilities

  • Develop and lead marketing campaigns to support internal business initiatives and deliver on KPIs, including:  membership, podcasts, editorial franchises, newsletters, and more
  • Strategize and execute cross-platform advertiser campaigns that include on-site content, media tactics, social content, and events
  • Collaborate with account, research, and sales teams to develop original pitches and optimize live campaigns
  • Execute creative elements of both internal and advertiser marketing campaigns, including copywriting, managing freelancers, developing and maintaining timelines, art direction, and developing and managing budgets
  • Confidently manage projects from start to finish with modest amounts of supervision
  • Develop sales materials around tentpole events, editorial concepts and new product launches.
  • Craft pitch materials (including decks and emails) to a high standard
  • Display confidence and effectively communicate with internal sales team and external clients

Required Skills/Experience

  • Approximately 4-6 years experience developing and managing internal or advertiser content marketing campaigns at a premium publisher or digital media agency
  • High familiarity with content marketing best practices and the competitive publishing landscape
  • Ability to problem solve and think critically and creatively
  • Proven record of managing multiple projects at once
  • Ability to stay highly organized and efficient in a fast-paced, autonomous work environment

 

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