Senior Digital Analyst

Company Description

The Daily Beast delivers award-winning original reporting and sharp opinion from big personalities in the arenas of politics, pop-culture, world news, and more. Fiercely independent and armed with irreverent intelligence, we now reach more than 20 million readers per month. We are based in New York and are an operating business of IAC.

Job Description

What we can offer you

The Daily Beast is looking for a Senior Digital Analyst to work as a part of the Analytics team to manage traffic/KPI reporting and provide actionable insights across all departments. This person is data-driven and analytical by nature and enjoys pulling data from disparate datasets to better understand the Daily Beast’s growing audience, investigate problems, and provide actionable insights/recommendations. 


What you get to do

Responsibilities:

  • Manage ongoing audience traffic and KPI reporting on a daily/weekly/monthly/quarterly basis, delivering insights and recommendations to both business and editorial departments.

  • Help QA first and third party analytics/research vendors (e.g. Google Analytics, comScore) in relation to tagging and implementation with product and technology teams.

  • Provide data-driven feedback and actionable insights to our editorial teams regarding content/topic performance onsite off-platform (social media, video, etc..).

  • Create and maintain regular reports analyzing the performance of The Daily Beast vs. the competitive set.

  • Help conceptualize, design, built, and automate reports/dashboards that provide insights into The Daily Beast’s audience (e.g. consumption, engagement, traffic).

  • Work closely with Revenues team to understand financial implications of product tests and launches.

  • Respond to ad hoc analytics requests efficiently and clearly.

  • Help disseminate audience insights across all departments (Tech, Product, Editorial, Marketing, Revenue).

Qualifications

Desired Skills

  • Hands-on experience with reporting and analysis using major web analytics tools such as Google Analytics and Parse.ly/Chartbeat, etc..

  • Expert fluency in Excel; ideally some experience working with SQL/R/Python/BigQuery datasets.

  • A demonstrated ability to distil data into logical analysis, insights and recommendations in straightforward and simple language.

  • Ability to clearly articulate and present findings and recommendations to editorial and business/technical teams.

  • Comfort in presenting with a wide variety of stakeholders, and managing requests from various teams.

  • Experience with defining, implementing and analyzing A/B and multivariate experiments.

  • Passion for The Daily Beast’s journalism and the news industry overall.

 
Qualified Skills 
  • 3+ years of experience in digital analytics, digital research, content strategy.

  • Deep familiarity with analytics platforms such as Google Analytics, Parse.ly, Chartbeat.

  • Working knowledge of SQL/R/Python/BigQuery a plus.

  • Comfortable forecasting/creating and measuring on and off-platform KPIs across multiple products and projects.

  • Experience with subscription analytics (e.g. analyzing the funnel) a big plus.

Additional information

Why Work Here

The Daily Beast is a globally recognized publication at IAC HQ in pristine Chelsea in New York City. Being part of IAC, we are able to provide you some of the best in benefits. We offer discretionary vacation (as in take what you need with approval for all exempt and non-guild employees), commuter subsidy, tuition reimbursement, 401(k) matching, subsidized gym membership, fully stocked kitchens with snacks and drinks, and excuses to celebrate all the time! Work for us and work for something spectacular!

More About Us

Why The Daily Beast? We reach over 20mm of the most affluent and influential readers on the web, the majority of whom are millennials. We have the aesthetic, quality, and editorial chops of a traditional media company with the nimble, tech-savvy required to be a digital only publisher. We are the best in the business at content partnerships, and we prove it through home grown proprietary content tools that allow us to both predict what our partners should write about, but also measure the success of their content. This is a rare opportunity to work for a well-known, well respected digital brand that helps drive the national conversation from politics to fashion, or breaking news to culture.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

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