Leadership Program Overview
The MADE (Marketing and Advertising Education) internship is a leadership development program for students interested in becoming the future leaders of the marketing and advertising industry. Founded as a partnership between the ANA’s Educational Foundation and the Alliance for Inclusive and Multicultural Marketing, the MADE internship places you in a summer intern program at one of more than 40 marketing, advertising, or media companies, with participants including MasterCard, IBM, Hyatt, Sephora, BBDO, McCann, Ogilvy & Mather, Viacom, and NBC. The full list of participating companies is enclosed here. Positioned as the “common app” for summer intern programs, this paid program is designed to provide students with the skills, the mentors, and the training that will help you thrive in the industry.
If one or more of the following core attributes sound like you, please apply!
Relentless Explorers and Learners – We are looking for students who are relentless in their pursuit to acquire knowledge and learn more about a wide variety of topics. You might love Shakespeare as much as you love a particular commercial or an Instagram post that went viral.
Creative Storytellers – We want people who can write and speak in a way that captures the imagination of those around you. While the story itself might be fantastic, knowing when and how to communicate it is just as important.
Data Wonks and Jocks – If you dream in decimals and thoroughly enjoyed long division as a kid, you may possess one of the most coveted skills in marketing today: data intelligence. Don’t fret if you’re not a math or science whiz, though. We simply want you to be comfortable using numbers to guide your decision making.
Critical Thinking Problem Solvers – Every day, there is a new business problem to be solved. There is often no textbook when it comes to finding solutions to these problems. We need critical thinkers who can come in and find ways to address problems that the industry has never faced.
Action-Orientated Collaborators– Are you someone who has a point of view? We want those who lean toward action and can follow an instinct, but who also bring people along toward that vision. Working together is just as important as knowing when and how to lead.
An Entrepreneurial Mindset – Do you have new ideas? We want that entrepreneurial spirit in the industry. Because of digital disruption, there are no set rules anymore. We need this entrepreneurial mindset to help us talk to consumers in your generation.
Meaningful Work and Life Experiences – Work experience matters, but so do extracurricular activities that show your leadership potential. What is most important is what you learned from those experiences that allowed you to become a better leader.
Cultural Anthropologists – You love culture whether that be film, art, music, or just people. You observe culture as much as you want to create culture. You have a diverse point of view because you come from a diverse point of view that enhances the thinking of others around you.
Someone with the Basics – We already assume that you know the basics, like being proficient at Microsoft Office.
Who Can Apply
Due to company demand, we are only looking for current juniors and seniors. If you’re not yet into your junior year, we’ll see you soon! For students who already have graduated from college, we unfortunately won’t be able to consider your candidacy.
The Application Process
Applicants can expect to do the following:
- Submit the Basics – A resume that includes your school, GPA, and other basic information.
- Academic Recommendation – You’ll need at least one professor recommendation. This is important to get a sense of your intellectual curiosity.
- Personal or Professional Referral – You’ll also need one personal or professional referral. We want to know how you operate in a work environment or how someone close to you saw you grow as an individual.
- Traits Assessment Test – We also want you to take a traits assessment test. It’s not to eliminate anyone from contention. In fact, it’s designed to help you understand your work behavior better and see what fit you have in specific industries.
- Six Interview Questions – You will be asked to record yourself and respond to six interview questions, which you will submit to our platform. It’s a chance to see your passion, your emotion, and your thinking on why this industry might be a great fit for you.
- Final Interview – We hope to interview as many candidates as possible for this program. We would love to do these in person. But realistically, most of them will be done by video. Then, based on this total process, we will start matching you with the host company who might want to do one last conversation before you get accepted to the program.
This is highly-competitive internship. We expect several hundred applications with only about 40 or 50 host companies to place candidates. We take each application seriously, and we want you to do so as well.
The Summer Internship Experience Itself
You will be part of a structured paid summer program at one of our host companies. You will be assigned a manager and also, in most cases, have a project to work on for the entire summer with a team. The expectation is that each summer program will deliver a meaningful work experience that gives you significant exposure to what skills you need in the marketing and advertising industry to be a future leader.
Preparation for the Summer Experience
For those who do get offers, we plan to provide you with the following:
- Spring Semester Training – We will gear you up for your summer intern program by providing you with training during the spring semester. We will connect you with industry leaders who will make sure you are briefed on the hottest topics that the industry is facing. We will also will make sure you get the appropriate soft skills training, such as basic presentation skills and running effective meetings, so you are set up for success.
- Mentorship – You will be assigned a mentor from our AEF network who can serve as a resource for you over the course of the summer and beyond. We want them to be a sounding board for you outside of your structured program for your own personal and professional growth.
- A Place for Your Impressions– Throughout the process, we will be asking for feedback on your experience in the program.
- Alumni Group Formation – This process doesn’t end after you finish your internship. It continues on, as we want you to be part of an alumni group that provides feedback to future applicants. We want to see you develop and be successful enough to serve as a future talent ambassador.
Submit the full application by Friday, January 12. We will be interviewing candidates on a rolling basis, so the earlier you apply, the better the chances you will be considered. The full list of MADE interns will be announced in February with their placements at a host company.
- The spring semester training will start in mid-to-late February.
- During the spring semester, MADE interns will be assigned a mentor.
- MADE interns will start their summer internship program when the host company starts their program, which typically occurs in June.