About the role
The Director of Global Marketing, Workplace plays a pivotal role in driving our company's growth by developing and executing innovative marketing strategies that align with our business objectives. You will lead a team of talented marketers, oversee all marketing initiatives, and collaborate closely with cross-functional teams to ensure the successful implementation of campaigns and programs. This is a senior-level position that requires exceptional leadership skills, and a proven track record of driving results.
Responsibilities:
- Develop and Execute Global Enterprise Marketing Strategy: Create and implement a marketing strategy tailored to our Workplace needs, focusing on increasing brand awareness, customer acquisition, and revenue growth.
- Campaign Optimization: Lead the development, execution, and optimization of multi-channel marketing campaigns, including digital advertising, content marketing, email marketing, social media, events, and public relations.
- Data Analysis and Campaign Optimization: Monitor and analyze campaign performance, using data-driven insights to enhance results and guide strategic decisions.
- Team Leadership and Mentorship: Build and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement. Set clear goals and provide guidance and support to team members.
- Demand Generation: Develop and implement demand generation strategies to attract high-quality leads and support sales efforts effectively.
- Cross-Functional Collaboration: Partner with sales and product leadership teams to create impactful messaging and positioning for SaaS products and services.
- Performance Metrics and Analytics: Establish key performance indicators (KPIs) and marketing analytics frameworks to evaluate marketing effectiveness. Provide stakeholders with regular performance reports and insights into marketing ROI.
- Budget Management: Collaborate with the Head of Marketing Ops to develop and manage the marketing budget, allocate resources for optimal impact, and ensure budget compliance.
- Stakeholder Communication: Effectively communicate marketing strategies, initiatives, and outcomes to executive leadership, internal teams, and external stakeholders, presenting marketing plans and progress clearly.
Essential Criteria:
- Bachelor's degree in Marketing or a related field.
- 3+ years of experience in a senior marketing leadership role.
- Proven success in crafting and implementing comprehensive marketing strategies that drive significant business growth.
- In-depth knowledge of digital marketing channels, including social media, content marketing, email, and advertising.
- Strong analytical skills with a focus on data-driven decision-making.
- Excellent leadership abilities, with experience building high-performing marketing teams.
- Strong project management skills, capable of handling multiple projects and priorities simultaneously.
- Exceptional communication and presentation skills, able to convey complex ideas to both technical and non-technical audiences.
- Results-oriented, with a focus on achieving measurable outcomes and ROI.
Desirable Criteria:
- Experience in a SaaS environment
- Experience in Enterprise technology solutions marketing
We want to ensure all candidates have every opportunity to shine. With this in mind, please let us know if you require any reasonable adjustments as part of the hiring process
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