The Brand Manager role will be responsible for implementing and managing the go-to-market strategy and the tactical execution of the strategic marketing plan to reach targeted KPI goals including those associated with: user acquisition/installs, user retention, and overall user LTV.

Job Responsibilities:

  • Provide support in collaborating with internal stakeholders (including Product Development, Business Intelligence, Demand Planning,
  • Creative Development, Finance, Community, and Executive Management)
  • Contribute to the marketing aspects of the business plan, launch timing, product lifecycle planning. This will also include creation of foundational product positioning and messaging to guide the marketing of the franchise
  • Analyze all marketing activity and being able to provide capable analysis and guidance that result in identifying areas for improvement
  • Manage and participate in day to day operations for the marketing approvals process for all assigned products
  • Manage weekly syncs between brand, campaign and key partners to achieve strategic objectives and future content planning
  • Collaborate with brand management and publishing teams to refine and execute on storefront metadata requirements for mobile client updates

Job Requirements:

  • At least 2-3 years of brand marketing experience of marketing, preferably on a high-profile brand
  • Business/Marketing Degree or equivalent combination of experience and education required
  • Skilled in analytical and critical thinking with the ability to assess KPI data and focus on ROI metrics
  • Great teammate with strong collaboration skills who is comfortable with open and consistent communication
  • Excellent communication, presentation, organizational and writing skills
  • Knowledge and/or experience in interactive entertainment industries
  • Ability to work in a fast-paced environment and deal with ambiguity
  • Avid gamer with extended experience in console and mobile products a plus

 

Diversity, Equity & Inclusion at Tencent:
Diversity, equity and inclusion are important, interdependent components of our workplace. As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals. 

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