Tencent is looking for Marketing Manager/ Senior Manager (User Acquisition) that will be responsible for acquiring users for our growing portfolio of games. You will be responsible for helping the team identify and develop mobile acquisition strategies and best marketing channels for reaching potential users.  The successful candidate is an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution and results.

Job Duties

  • Develop strategy and manage new user acquisition, and retargeting campaigns on paid
    social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms 
  • Lead the optimization efforts across creative, geo, platform, and channel to maximize
    returns and deliver performance at scale
  • Develop relationships with advertising partners and networks to test new traffic sources
  • Drive innovation on game division level investments
  • Conduct industry research and present actionable findings
  • Work collaboratively with the creative team to support the creative direction of our advertising asset needs to ensure top performance

Required Skills / Experience

  • 3+ years experience in a performance marketing role
  • Demonstrated experience with campaign management on top ad networks/channels
  • Strong, problem solving, and critical-thinking skills, and experience working in a metrics-based environment
  • Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
  • Outstanding communication and client skills – both written and spoken – to work effectively with internal studio partners
  • Outstanding ability to execute swiftly, with strong attention to detail
  • Ability to manage multiple projects simultaneously within tight deadlines
  • Hands-on experience with SQL with the ability to pull together data needs from multiple
    sources
  • Experience using Tableau and/or other data visualization platforms
  • Experience working at a mobile gaming or app company

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