1. 10 Years experience in developing targeting user acquisition campaigns for online business
2. Capability to analyse key metrics to achieve all targets and objectives across a broad spectrum of media touch points
3. Have acute understanding of the mobile user behaviour in MENA
4. Display a clear and comprehensive understanding of optimizing UA campaigns around the core objectives of the product KPIs across all segments of the user base to penetrate those audiences


1. Responsible for managing a budget and making sure that strategies yield a satisfactory return on investment (ROI)
2. Analyse data to optimize campaigns to meet volume and return on investment targets.
3. Work with data science team and business performance managers to develop insights.
4. Track campaigns and generate frequent performance reports to present to leadership.
5. Lead a team of half a dozen employees and vendors to meet the goals established

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