The Opportunity

The Director, Solutions Marketing is responsible for partnering across product management, marketing and sales/client management to bring products to market and support growth programs throughout their lifecycle. The Director of Solutions Marketing exhibits a deep understanding of markets and buyer needs, as well as empathy for product users and the experience/outcomes they require. This person will oversee and provide input into the process for creating product positioning, value propositions and messaging that resonates with the targeted buyers and users, ensuring source messaging documents are available for use by other marketing functions such as business-to-business and member engagement teams.  This role is a highly-collaborative leadership role: a successful candidate is very comfortable facilitating cross-functional global teams and leading through influence.


Responsibilities

  • Working closely with product management, maintain ever-evolving product taxonomy that defines solution portfolios, individual products, and their availability across market segments and geographic regions
  • Understands product portfolio strengths, weakness, opportunities and threats; translates insights into recommendations for positioning and prioritization
  • As part of the core product readiness team, develops and documents key messages and FAQs to align with stakeholders on features, benefits, value, and implementation/operational factors that are critical to differentiation and required for client acquisition
  • Directs product naming by providing market, competitive and customer context
  • Leads development of product marketing and sales enablement materials including sales training, product demos, sell sheets, white papers, presentations, standard RFP responses, and web content 
  • Analyzes information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
  • Develops competitive positioning for the product portfolio by using competitive analysis and input from sales, marketing and product managers
  • Oversees product launch planning, collaborate with product management and marketing leaders to define, implement, and then conduct routine assessments of the organization’s product marketing processes and areas for improvement
  • Monitors and reports on the performance of products in the market and communicate the results of related sales and marketing efforts
  • Provides leadership, direction and mentoring to guide the product marketing staff in its day-to-day activities
  • Manages the hiring, development and retention of product marketing talent

Candidate Profile

  • Bachelor’s degree required; masters preferred
  • 7-10 years of progressive experience marketing technology / technology-enabled services; global, B2B, and healthcare experience 
  • Demonstrated expertise managing and marketing products throughout their lifecycle, from concept through launch to retirement: applies disciplined approach (Sirius Decisions or similar)
  • Strong business acumen and market/competitive intelligence expertise: 
  • Strong B2B messaging and content development expertise
  • Successfully leads through influence: with a collaborative style, builds consensus across global cross-functional teams; excellent communication and negotiation skills
  • Leadership track record in fast-paced, high-growth organizations: effectively prioritizes, navigates ambiguity, manages/motivates self and others
  • Strong decisionmaker
  • Empathetic to buyers, users and sellers of the company’s products
  • Detail oriented, well organized, efficient with time management
  • Executive presence and demeanor
  • Ability to link product launches to organizational campaign themes and goals
  • Ability to navigate culture and politics across multiple functions
  • Critical thinker with strong writing, communication, presentation development and delivery skills

Why Join Teladoc Health?

A New Category in Healthcare:  Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.   

Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person’s health journey.   

Make an Impact: In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.   

Focus on PEOPLE:  Teladoc Health has been recognized as a top employer by numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment.  

Diversity and Inclusion:  At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.   

Growth and Innovation:  We’ve already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.  

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy (including breastfeeding – we have a mother’s room in both our offices). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.

#LI-Remote

 

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Teladoc Health are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.