WBIR, the dominant TEGNA NBC station in Knoxville, Tennessee is seeking a Sales Account Manager to work with our major accounts team. We are seeking a collaborative, pro-active person to help manage the day-to-day on air and online responsibilities of assigned accounts and team members. This position will assist in influencing and driving sales by providing customer support and by aligning the company’s multimedia solutions with our customers marketing objectives.
Responsibilities:
- Daily interaction with existing agency and direct client business; these responsibilities include management and stewardship of client schedules on television and online, regular tracking of client audience delivery using ComScore, merchandising the station and providing a high level of customer service.
- Work with the Consumer Insights strategist and AE’s/TEGNA sales for creation of PowerPoint presentations. The AM will be responsible for implementation of ideas and strategies created with our internal Presales team through presentations for assigned Account Executives.
- Partner with designated Account Executives in the development of new/incremental revenue through consistent and creative prospecting.
- Demonstrate proof of performance for customer campaigns. This includes production, providing clients with broadcast posts and digital recaps.
- Assist designated Account Executives with maintenance of contracts, make-goods, and overall customer service.
- Participate in weekly one-on-one meetings with Local Sales Manager and designated Account Executives as needed.
- Participate in client meetings as needed.
- Work with Sales Assistants on makegood maintenance, television, and digital order entry.
- Collaborate with all departments in the station to fulfill sponsorships and promotions.
- Coordinate with internal Traffic Department as necessary to facilitate accurate scheduling of customers’ traffic. Ability to make decisions and solve problems independently on behalf of designated Account Executives.
- Facilitate execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery.
- Communicate with Digital Sales Specialist regarding campaign pacing, digital recaps to Account Executives and/or customers by compiling, analyzing & reconciling web analytics at the end of each campaign or at the end of each month.
Requirements:
- Related experience in television and digital account management or client services, preferably within the advertising industry
- Working knowledge of Wide Orbit, PowerPoint, Excel, Word
- Ability to work effectively as part of a team as well as independently.
- Ability to handle multiple tasks and projects effectively under deadline pressure.
- Creative and able to adapt quickly to change.
- Position requires strong written and verbal communication skills, as well as strong organization and time management.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
*Union employees should refer to their collective bargaining agreement for details specific to their benefits.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
