The Account Manager supports Account Executives’ sales efforts by taking ownership of campaign fulfillment so that the AE can be client-facing, creating opportunities and closing revenue. The AM manages the day-to-day responsibilities of accounts to ensure the proper implementation of their marketing solutions. The Account Manager influences and drives sales by providing superior customer service and support across Broadcast Television and Digital, aiming at retaining clients and growing business.
What You Will Do:
- Support assigned Account Executives on post-sale activity including campaign implementation, maintenance, and review.
- Daily interaction with existing advertising agencies and direct clients; this responsibility includes maintenance of client schedules on digital and television in addition to implementation of special projects and promotions.
- Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
- Attend sales meetings and sales training to gain sales, product, and process information and keep abreast of company products and services to articulate to clients, when appropriate.
- Partner with designated Account Executives in identifying new/incremental revenue based on campaign results.
- Assist designated Account Executives with the maintenance of contracts, generating avails, traffic, make-goods, collection, and overall customer service.
- Regular tracking of client audience delivery using Comscore ratings, impressions, and campaign fulfillment.
- Communicate campaign delivery to clients.
- Coordinate with the team to set up new customer accounts, contracts, order entry, and revisions.
- Prepare all insertion orders before booking and ensure these orders have been precleared.
What You Need:
- 1 to 3 years of account management in a professional, fast-paced media sales environment.
- Track record of successfully retaining and growing clients.
- Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
- Knowledge of Google Analytics and advertising solutions is highly desirable.
- Prior experience using CRM systems and MS Office suite.
- Ability to make decisions and solve problems independently to support customer needs.
- Self-motivation and willingness to work as a team player are essential attributes.
- Demonstrate ability to be creative, flexible, and able to adapt to change with evolving priorities.
- Creative with ability to work effectively as part of a team and independently.
- Ability to handle and prioritize multiple tasks to meet deadlines.
- The position requires strong written and verbal communication skills, as well as strong organization and time management skills.
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Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
*Union employees should refer to their collective bargaining agreement for details specific to their benefits.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
