KING 5 / KONG 6, TEGNA’s NBC affiliate and Independent stations in Seattle, WA, is looking for a Consumer Insights Strategist to be the data-driver and insights specialist for the stations. Join a local media organization known for award-winning journalism, excellence in innovation, and a great workplace culture. Live in fast-growing Seattle, WA with its diverse attractions, music, cuisines, arts, and great outdoors. If you’re looking to
grow your career and enjoy a great place to live, this is your opportunity!
Responsibilities:
- Track target audiences, competitive landscape, market trends, campaign insights,
post-campaign effectiveness for KING 5, KONG 6, KING5.com, KING 5+ and other
property assets and its advertisers. - Stay current on trends related to consumer behaviors, demographics, media
consumption, and key business categories. - Generate regular and on demand reports on key performance metrics for TV, digital
and OTT. - Find data stories from internal/external sources and turn them into actionable
materials. - Simplify complex information into proper context with actionable insights.
- Prepare compelling and succinct presentations to different personality types--
clients, department heads, account executives, news and marketing personnel and
others. - Collaborate with news, sales, and marketing on strategies that drive ratings and
revenue. - Develop and design market research study briefs, methodologies, and consumer
profiles/personas. - Assist leadership team in the presentation updates needed for sports and streaming
partnerships - Work with internal department TCO and 3rd party company Sharebuilder in organizing
accurate weekly programs for the sales rate cards. - Partner with internal stakeholders and 3rd party vendors on executing research
Requirements:
- Bachelor’s degree with 2+ years’ experience in broadcast, digital media or related
- Ability to understand media audience measurement tools; Comscore (TV & Digital),Media Monitors, Leigh Stowell Qualitative (or comparable service,
Scarborough/Marshall Marketing, Wide Orbit Media Sales. - Strong command of software tools; Tegna Data Studio/Google Analytics,
ThoughtSpot, MS Office, Excel, PowerPoint and Word. - Results-driven self-starter who can identify the task at hand, organize it and complete it.
- Proven skills/examples of being a data storyteller, including strong verbal and visual communication.
- A quick learner who has a high attention to detail and accuracy in a fast-paced
- Ability to juggle multiple projects simultaneously while meeting deadlines.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
*Union employees should refer to their collective bargaining agreement for details specific to their benefits.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
