WBIR, the TEGNA-owned affiliate in Knoxville, TN is searching for an ambitious Senior Digital Content Producer who thrives in a fast-paced news environment and has an audience-first approach to writing, producing and distributing local news content.
Our digital producers monitor digital audience trends to identify and create engaging written and visual local news content that broadens our audience. They are responsible for curating quality content and overseeing the audience experience across WBIR’s website, mobile, app, streaming and social media platforms. They work as part of the larger content team to break news and tell great stories in a 24/7 news environment.
The ideal candidate is an avid news consumer who writes accurate, compelling content with a sense of urgency.
Qualified candidates should be strong writers with an eye for visually compelling content and the ability to write accurately and quickly while tracking multiple streams of information. They should also have solid news judgment and experience producing and copy-editing content for digital platforms. Experience with SEO best practices and audience listening are a big plus.
We’re also looking for someone with strong initiative and an inner drive who is ready to learn and grow as a leader. This person should have a strong desire to help others in the newsroom grow into great journalists.
Responsibilities:
- Write and distribute original and accurate news content
- Curate and schedule news content on all station platforms, including website, mobile app, social media and streaming platforms
- Be a leader in the creation and execution of unique, shareable content
- Edit reporter stories for grammar, clarity, structure, AP style and optimize the content for digital
- Use creative production or story-packaging techniques, like subheads, hyperlinks, graphics and media (viewer pictures, user-generated content, etc.) to enhance digital stories
- Write in an exciting, captivating and authentic manner
- Research for facts and credibility
- Monitor news releases and use social listening to find new content, enterprise stories and make community contacts
- Analyze and actively use data and metrics to inform editorial and strategic decisions
- Perform other tasks as required by supervisor or senior digital producers
- Ensure the newsroom upholds journalistic integrity and the station brand across platforms
Requirements:
- BA/BS in journalism, communications and/or equivalent experience in the field
- 3-5 years of experience writing breaking news articles or writing news articles in AP style
- Knowledge of ENPS, multimedia journalism, non-linear video editing, and content management systems a plus
- Organizational skills and the ability to work under constant time-sensitive deadlines
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
*Union employees should refer to their collective bargaining agreement for details specific to their benefits.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
