WBIR, the #1 station in the Knoxville Market, is looking for a Sales Strategist to work with both Local and Major Accounts. We need a smart, collaborative sales-minded Marketer with strong organizational skills to work alongside our team of Account Executives to craft innovative solutions that deliver exceptional client results. Additionally, this role will assist with Account Management of several of our key advertisers helping to manage their television and digital schedules, partnerships, and post-sale reports. If you are a creative thinker with big ideas who thrives in a fun, fast-paced team environment, we want to hear from you.

What We Offer:

Winning, inclusive, collaborative, supportive, and fun culture
Training resources
Generous benefit
Career growth opportunities at one of our 64 ABC, NBC, CBS, or FOX stations.
Collaborate with account executives and the leadership team to craft highly compelling, strategic sales and marketing proposals that result in a strong ROI for clients.
Provide Account Management to key accounts, overseeing order input, order maintenance, and post-sales reporting.
Utilize advanced data analysis techniques to extract valuable insights from marketing and sales data, empowering data-driven recommendations for enhancing client strategies.
Work in tandem with sales leadership to discern research requirements, skillfully analyze findings and apply invaluable insights relevant to our clients.
Develop comprehensive case studies, impactful PowerPoint presentations, and other compelling collateral to effectively communicate the numerous benefits of our products to both current clients and prospective customers.
Engage with all key stakeholders to initiate, strategize, execute, and proficiently oversee large-scale sponsored elements.
Foster a strong collaboration with TEGNA Marketing Solutions while actively exchanging valuable insights with the sales team to drive effective marketing strategies.
Draft client marketing contracts and skillfully craft the required legal language for sponsored sweepstakes and contests, ensuring meticulous attention to detail and full adherence to applicable regulations.
Additional responsibilities as directed by the sales leadership team.

Requirements:

College degree or equivalent work experience
Minimum of three years of sales and marketing experience; media, digital, and account management experience are a plus.
Strong problem-solving and analytical skills while possessing the creative aptitude to merchandise data into creative client-facing presentations.
PowerPoint design skills, with an exceptional ability to distill complex information into easily digestible and visually engaging presentations.
Strong time management, prioritization, and organizational skills to mitigate inevitable pivots in daily tasks.
Ability to excel in a fast-paced and ever-changing media environment where adaptability is crucial for thriving and achieving remarkable results.
Outstanding written and verbal communication skills to proficiently handle the substantial volume of writing, presenting, and effectively selling ideas, fostering seamless interactions and successful outcomes.
“Can-do” attitude with the ability to work collaboratively with the sales team and multiple other departments in a professional manner, exhibiting leadership and excellent people skills.
Proficiency with Power Point, ComScore, Wide Orbit, WOMS and Excel.

#MC1

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.

TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

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Marketing and Consumer Insight Strategist

Benefits:

About TEGNA

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