TEGNA’s Sales Development Representative Academy is focused on individuals entering the media sales field, including recent college graduates and professionals new to the industry, providing training and development for new sales talent.
This 12-month in-person program, located in Dallas, Texas, offers comprehensive training and development for the position of Sales Development Representative (SDR). The participants of the SDR Academy will acquire the marketing and sales expertise necessary to qualify and drive impactful business outcomes for businesses and brands in the markets we serve. The overall goal of the role is to facilitate and generate sales for TEGNA.
The SDR responsibilities include:
- Generate consistent weekly stream of new qualified prospects at the beginning stage of the sales pipeline.
- Acquire mastery of prospecting and connecting with new customers.
- Initiate the initial connection with potential/cold customers to help elevate sales pipeline.
- Proactively execute outbound connections via phone, email, social, etc. to cold/warm prospects with the goal of setting up in-person, zoom or phone call meetings to help accelerate the sales process.
- Build qualified target prospects lists by category.
- Develop category and media insights to connect with cold/warm prospects.
- Partner with the TEGNA Account Executives to identify the potential needs and desired business outcomes of the prospect in the Discover (Clients Needs Analysis) Meeting.
- Connect the TEGNA Account Executive with the prospect once the prospect agrees to a meeting.
- Follow-up with customers who have shown interest but haven’t made any purchases yet and expand TEGNA’s customer base.
- Help bring value and accelerate the full sales process in all stages by partnering with the TEGNA account executives.
Goals:
- Drive an Increase in Business Development Revenue and Account Acquisition for TEGNA.
- Feed Sales Enablement Business Development Insights to TEGNA.
- Cultivate a Robust Business Development Pipeline.
- Increase Multi-Market Opportunities.
- Pilot Potential & New Tech Sales Tools.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
