The Account Executive is responsible for achieving or exceeding the individual sales goals across all TEGNA marketing solutions from linear TV to digital, including OTT with PREMION. The AE acts as a lead generator by identifying and reaching clients in the market that will best take advantage of our solutions. The AE then becomes a marketing consultant to the clients helping them define and achieve their business objectives.
Responsibilities:
- Consistently prospect for new revenue opportunities using client and category insights.
- Upsell current clients by engaging them in the full product line of <STATION> offerings.
- Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital and Streaming (OTT).
- Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
- Establish strong relationships with internal team members by providing account management team with clear and concise direction for successful execution of campaigns.
- Make decisions and solve problems independently to support customer needs.
- Utilize an Account Manager to provide exceptional customer service and contract fulfillment.
- Use Matrix to manage day to day activity, pipeline and forecasts.
- Positively and professionally represent the media group.
- 7 to 10 years of account engagement in a professional, fast paced media sales environment.
- Proven track record of successfully achieving or exceeding sales goals as a seller.
- Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
- Understanding of Google Analytics and advertising solutions is highly desirable.
- Creative with ability to work effectively as part of a team and independently.
- Ability to handle and prioritize multiple tasks to meet deadlines.
- Strong business acumen with attention to detail and accuracy.
- Ability to effectively solve problems and able to adapt quickly to changing priorities.
- Position requires strong written and verbal communication skills, as well as strong organization and time management skills.
- Self-motivation and strong work ethic are essential attributes.
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Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
