We have an exciting opportunity for an Account Executive to join our dynamic and forward-thinking sales team. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships and providing customer solutions through an integrated suite of media platforms, including television, Internet, mobile, and other emerging products.
This in-demand position requires an energetic and strategic entrepreneur who will champion WQAD in the local market. As an Account Executive, you’ll use a consultative selling approach to build relationships with business and you’ll have a once-in-a-lifetime opportunity to sell a broad set of solutions from our extensive market-leading portfolio.
We are looking for a creative, solutions-based seller who can develop ideas that produce results for our customers through a multi-platform approach. The Account Executive specializes in creating new and incremental television and digital revenue. The primary job responsibility involves identifying new prospects and presenting customized multi-platform advertising solutions focused on the customer’s return on investment.
The Account Executive is also responsible for retaining and growing their developed accounts through insight proposals, proof of performance, and maximizing all station assets. This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure. The right candidate will have experience in developing new business, solve local business’s problems by utilizing TEGNA’S product suite and be proficient at managing a high volume of weekly sales activity.
In this role, you will:
- Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
- Prospect and set appointments with businesses we do not currently work with to conduct Client Needs Analyses to better understand their unique problems, and the solutions we can propose to solve them.
- Develop advertising solutions for new customers that deliver results to their customers.
- Always work target accounts in the pipeline. Replenishes as these accounts emerge.
- Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.
- Possess a deep understanding of local and regional business vertical segments and constantly seeks to learn more.
- Able to demonstrate product knowledge and value to their customers.
- Able to explain the benefits of Digital (SEM, SEO, Social, Display, Email, OTT) and its integration with TV, in tandem with digital personnel.
- Effectively negotiate with customers to meet a winning return on investment.
- Upsell current customers by providing proof of performance and solid results.
- Collaborate with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
- In collaboration with the pre-sales team, create and deliver formal written and verbal presentations to clients.
- Use CRM to manage day-to-day activity, build a pipeline and ensure execution.
- Use CRM tool for projections
Requirements:
- Minimum 2 years business to business sales experience
- Local television sales experience preferred
- Proven sales leader with a demonstrated record of sales achievement
- Ability to think and lead strategically
- Proven problem solver
- Effective driver of integrated revenue (Television plus Digital)
- Excellent interpersonal and leadership skills
- Wide Orbit experience is a plus
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Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
