WWL-TV in New Orleans has an opening for an experienced television and digital Account Executive to join our market-leading sales team! WWL-TV is owned by Tegna, which owns 64 broadcast TV stations across the country.
This is a rare opportunity, that just became available, to work with a list of established clients. You will also be responsible for generating new business revenue across our TV stations (WWL-TV, WUPL-TV and Newswatch 15) and on our digital platforms (wwltv.com, Audience Marketplace and Premion OTT).
This is a performance-based position that requires being able to speak the language of advertising to agencies and to simplify marketing for local business owners. You need to be able to work independently to create new business opportunities and work as a team to create custom advertising solutions for clients.
What we’re looking for?
- You are a creative solutions-based seller who can develop ideas that produce results for our customers utilizing our multi-platform products
- You are experienced in media sales
- You are eager to learn our top-notch advertising product suite
- You are a hungry business developer wanting to uncover any opportunity
- You can ask for the order and close with customers
- You are detail-oriented and a multitasker
What will you do?
- Achieve all broadcast and digital sales goals on a monthly, quarterly, and annual basis.
- Maximize share of business from an assigned list of local and regional accounts
- Develop new revenue through effective cold calling of new local direct businesses in Southeast Louisiana.
- Grow existing relationships by selling sponsorships, digital solutions, and Premion OTT.
- Partner with Account Manager & Project Manager to provide exceptional customer service to clients.
- Partner with Account Manager to organize and prioritize business to successfully meet goals and deadlines.
- Create effective verbal & written marketing presentations in collaboration with the Account Manager, Project Manager, and Research Director.
- Manage day-to-day activity, pipeline, and forecasts using Matrix.
What you need?
- 2+ years of broadcast television sales or media sales experience
- Bachelor’s degree
- Excellent verbal and written communication skills
- Proficient in Word, Excel, and PowerPoint
- Experience in using qualitative research and/or other marketing research tools
- Experience in WideOrbit and Matrix preferred
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Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
