KPNX-TV, the NBC affiliate in Phoenix, Arizona, is seeking an accomplished sales leader to spearhead operations in Phoenix while collaborating on sales strategies aligned with the TEGNA station in Tucson, AZ. The Director of Sales will be responsible for formulating, directing, and implementing the station’s sales strategy to meet or surpass annual budget goals, fostering revenue growth across linear, streaming, and digital platforms. Additionally, the director of sales is also responsible for cultivating a high-performing sales team, empowering sales managers and staff, and securing alignment to ensure effective execution of the TEGNA Arizona sales strategy.
This position is also eligible for the Company's bonus plan(s).
Responsibilities:
- Build the sales strategy to achieve or exceed the station’s revenue goals.
- Recruit, develop, retain, and supervise an elite, and highly performing sales team.
- Price and manage inventory to meet and exceed budget goals with accurate forecasting.
- Work collaboratively with all station’s department heads and the General Manager to create incremental revenue opportunities and ensure a smooth experience for clients from order to implementation of their marketing campaigns.
- Collaborate with marketing and news leaders on ratings, estimates and projections to optimize value.
- Gain understanding of the market and the business opportunities available to grow market share in each revenue stream by leveraging TEGNA’s resources.
- Develop strong relationships with local advertisers and agencies to grow business and develop new opportunities.
- Lead change effectively and embrace new product opportunities.
- Closely partner with TEGNA Sales to optimize opportunities with national and political accounts and grow shares.
- Regularly maintain various reports needed for station leadership and TEGNA Corporate leadership.
- Represent station in external sales and marketing-related industry functions.
- Travel on a regular basis and attend sales-related functions after business hours.
Requirements:
- 10+ years of TV sales experience with 3 to 5 years of experience in broadcast TV sales leadership role with a record of accomplishment of achieving or exceeding goals, political experience preferred.
- Demonstrate knowledge of marketing solutions spanning linear broadcast TV and digital solutions, including OTT/CTV.
- Established knowledge of political and national advertising sales cycle.
- Proven record of accomplishment of cultivating a strong performing team and building a positive and inclusive culture.
- Ability to effectively manage a large staff with various skill sets.
- Proficiency with CRM system, MS Office, Google Analytics, Wide Orbit Sales, Wide Orbit Traffic & Wide Orbit Analytics, Sharebuilder, ComScore, Matrix, Tableau, and qualitative data.
- Demonstrate the ability to think and lead strategically and be a proven problem solver and thought leader.
- Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
- Strong presenter and communicator with internal and external customers and partners.
- Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals.
#KM1
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
