Tecovas is the first direct-to-consumer western brand, founded with the simple goal of making the world’s best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.
Tecovas is looking for a Content Manager to be an integral part of the overall marketing team and our upward trajectory as a brand and leader in the Western Goods category. Reporting directly to the Director of Brand Strategy, you will be a natural connector, a consumer-obsessed anthropologist, and a creative visionary who likes to tell and make engaging stories. As the Content Manager, you will be the ultimate interpreter of our brand strategy, translating it into compelling everyday content placed at the fingertips of our key consumer groups. At its core, this Content Manager role is about creating intrinsic value and delivering it as a resource to our audience and the growing Western community.
This position is a hybrid role with the candidate strongly encouraged to work from our HQ office in Austin, TX with the ability to work remotely on other days.
What you’ll do:
- Deeply understand the ever-changing content landscape (from YouTube to TikTok) and provide guidance on the best methods and mediums to reach our consumers
- Contribute to long-range and annual strategic marketing planning, shaping and integrating content strategy into our overall brand vision
- Translate brand strategy into content themes mapped to target consumers and build a calendar optimized for strategic inflection points throughout the year.
- Track down and craft stories across the Tecovas org, our network of partners, and throughout the broader industry that helps articulate our brand value and pull consumers closer to the Western mindset.
- Play a critical cross-functional role between product marketing, digital data-driven organic content, and innovative growth-oriented content
- Work directly with our marketing operations and creative teams to produce content that achieves brand marketing goals across all consumer touchpoints.
- Manage and negotiate outside content partners/agencies to drive positive sentiment and healthy engagement in the Tecovas marketing ecosystem; oversee and negotiate all contracts to ensure the best partnerships and caliber of deliverables.
- Create content GTM plans that leverage the full marketing ecosystems; amplify and integrate content assets across all other marketing efforts, with a dedicated eye on social, retail, PR/influencers, and partnerships
- As a marketing leader, bring fresh ideas to the entire marketing org and take calculated risks to build overall brand affinity.
Experience we’re looking for:
- 4+ years experience with all aspects of content ideation, development, and distribution
- Experience leading and managing at least 2+ direct reports
- Entrepreneurial mindset, with ability to react quickly to changes and challenges
- Strong analytical skills and a data-driven approach to problem solving
- Proven track record of creating content that engages audiences and pulls them closer to the brand
- Previous experience building a robust network that connects you with exciting stories, people, and content creators
- Experience in the fashion industry is preferred
- Established connections and experience in the western and outdoor industry are a plus.
What you bring to the table:
- You are able to thrive in a fast-paced, product-centric environment, working hand in hand with our merchandising team on new product introductions, pricing, and positioning.
- You have great teamwork skills and experience managing people.
- You have a deep understanding of and experience in a direct-to-consumer, e-commerce model
- You possess the honesty to “tell it like it is” and pinpoint issues quickly, call out problems and negative trends or KPIs that need to be addressed. You are not afraid to say when something isn’t working and have the humility to admit mistakes.
Full Time Benefits & Perks:
- We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
- Paid Parental Leave
- Flexible PTO policy
- Corporate wellness program
- Competitive salary
- Eligibility to participate in Corporate Bonus Program
- Generous employee discounts!
About Us:
Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time. With 32 retail stores (and counting) across the country, we’re bringing western goods into new frontiers and aim to be the most welcoming brand in western. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!
Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try!
Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!
