What we are looking for / The role

We are seeking an experienced, organized, and efficient Marketing Operations Manager interested in revolutionizing the way app developers test & develop their products. You will build and run the systems and processes that enable Mobot’s marketing team to deliver on our ambitious goals. But you won’t stop there - you will also drive performance improvements - always testing, learning, and optimizing.

This is a critical role that will drive Mobot’s growth by enabling the team to report, track, and document each iteration of our marketing programs. 

This role can be fully remote, in-person (NYC), or a hybrid of the two. Candidates must be authorized to work in the United States.

Responsibilities

We are a small but mighty team, and you’ll have the opportunity to play a significant role as we scale our org. Key responsibilities include:

  • Manage the MarTech stack, marketing automation and demand generation campaign management, lead routing, and data integration
  • Guide best practices and ensuring marketing technology is evaluated, selected, implemented, customized and maintained to drive efficiency, effectiveness, and scale
  • Drive continuous improvement in lead scoring model, email nurture, A/B and multivariate testing
  • Build reports and analytics dashboards to track website and campaign performance
  • Perform analysis of KPIs to surface insights and trends to functional owners
  • Work with stakeholders to plan and develop A|B tests to improve conversion at the awareness, consideration, and decision stages
  • Maintain a knowledge base of documentation, content, and training material
  • Support execution of our ICP and ABM campaigns
  • Communicate progress, deliverables, roadblocks, and results - proactively

About you

  • 2+ years of work experience in a marketing operations role
  • Experience integrating software, creating automations, and auditing data for accuracy
  • Expertise building and managing lead-scoring models, funnel and lead-passing operations, email automation and triggering, data compliance processes, and campaign reporting
  • Familiar with systems like GA, Marketo, Hubspot, Salesforce, Gong, Outreach, ZoomInfo, and Tableau
  • Strong sense of ownership and operational rigor

Bonus points

  • Experience with QA/DevOps
  • Experience selling SaaS to product/engineering teams

Compensation & benefits

  • Competitive compensation
  • Generous PTO, including 1 week company-wide winter break
  • 401k with company match
  • Stock options
  • Comprehensive health benefits
  • Paid family leave
  • Commuter benefits
  • Much more!

Mobots come in all shapes, sizes, and backgrounds. We're focused on building a diverse and inclusive workforce. If you’re excited about this role but do not meet 100% of the qualifications listed above, we still encourage you to apply.

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